Adventure Games - Thailand

Thailand

The Adventure Games market in Thailand is expected to experience significant growth in the coming years.
According to projections, the total revenue for this market is set to reach €46.55m in 2022.
With an estimated annual growth rate (CAGR 2022-2027) of 8.58%, the market is projected to expand further, reaching a volume of €69.55m by 2027.
When examining the revenue breakdown within the Adventure Games market, it is anticipated that in-app purchases (IAP) will contribute a substantial portion.
In 2022, IAP revenue is projected to reach €41.10m.
Additionally, revenue from paid app downloads is expected to amount to €2.57m.
Advertising revenue within the Adventure Games market is also projected to reach €2.88m in 2022.
Looking at the demand side, the number of downloads in the Adventure Games market is expected to reach 149.50m downloads in 2022.
This indicates a significant user base for these games in Thailand.
Furthermore, the average revenue per download is currently estimated to be €0.31.
In a global context, it is worth noting that in China generates the highest revenue in the Adventure Games market, with a projected revenue of €4,356.00m in 2022.
This demonstrates the immense market potential within the country.
Overall, the Adventure Games market in Thailand is poised for growth, with substantial revenue projections and a strong user base.
The market's performance will undoubtedly be influenced by factors such as technological advancements, changing consumer preferences, and economic conditions.

Key regions: Europe, India, Japan, Germany, South Korea

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.