App - Australia

  • Australia
  • The App market in Australia is expected to experience significant growth in the coming years.
  • According to projections, the total revenue in this market is set to reach €6,541.00m by 2022.
  • This represents a substantial increase in revenue for the country.
  • Furthermore, the market is projected to maintain a steady annual growth rate of 8.04% from 2022 to 2027.
  • This growth rate is expected to result in a market volume of €9,603.00m by 2027.
  • These figures highlight the potential for continued expansion in the App market in Australia.
  • When examining the different revenue streams within the App market, it is estimated that in-app purchases (IAP) will contribute significantly.
  • In 2022, IAP revenue is projected to reach €1.82bn.
  • This indicates the popularity and importance of in-app purchases among users in Australia.
  • Additionally, paid app revenue is anticipated to reach €0.06bn in 2022.
  • This demonstrates that there is still a market for paid apps, despite the prevalence of free apps with in-app purchases.
  • Advertising revenue is also expected to play a significant role in the App market in Australia.
  • Projections suggest that advertising revenue will reach €4.66bn in 2022.
  • This highlights the value of advertising as a revenue stream for app developers and publishers.
  • In terms of user engagement, the number of app downloads is projected to reach 774.10m downloads in 2022.
  • This indicates a high level of interest and demand for apps among Australian consumers.
  • Furthermore, the average revenue per download is expected to be €8.45.
  • This metric reflects the average amount of revenue generated from each app download in Australia.
  • It is worth noting that when comparing global app markets, in China currently leads in terms of revenue generation.
  • In 2022, in China is projected to generate €154.60bn in app revenue.
  • This highlights the significant market size and potential in the Chinese app market.
  • Overall, the App market in Australia is poised for growth, with various revenue streams contributing to its expansion.
  • The projected revenue figures and growth rates indicate a promising future for the app industry in the country.

Key regions: China, United States, Europe, Germany, Asia

 
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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Vue d’ensemble

  • Revenue
  • Downloads
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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