Smart Appliances - Netherlands

Netherlands

Revenue in the Smart Appliances market is projected to reach €0.7bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.87%, resulting in a projected market volume of €1.0bn by 2029.
In the Smart Appliances market, the number of active households is expected to amount to 6.1m users by 2029.
Household penetration will be 22.1% in 2024 and is expected to hit 72.4% by 2029.
The average revenue per installed Smart Home currently is expected to amount to €0.37k.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Smart Appliances market in Netherlands has been experiencing steady growth in recent years, driven by customer preferences for convenience and energy efficiency. With the increasing adoption of smart home technology, consumers in Netherlands are increasingly looking for appliances that can be controlled remotely and provide real-time data on energy usage. This trend is expected to continue in the coming years, as more households in the country embrace the benefits of smart appliances.

Customer preferences: In Netherlands, customer preferences for smart appliances are driven by a desire for convenience and energy efficiency. Smart appliances offer features such as remote control and monitoring, allowing consumers to easily manage their appliances from anywhere. This convenience factor is particularly appealing to busy households, where the ability to control appliances remotely can save time and effort. Additionally, smart appliances are designed to be energy efficient, providing real-time data on energy usage and allowing consumers to make informed decisions about their energy consumption. This aligns with the growing emphasis on sustainability and energy conservation in Netherlands.

Trends in the market: One of the key trends in the Smart Appliances market in Netherlands is the increasing integration of smart appliances with other smart home devices. This allows consumers to create a connected ecosystem within their homes, where appliances can communicate with each other and be controlled through a central hub or smartphone app. For example, a smart refrigerator can send a notification to a smartphone when groceries are running low, and the user can then order groceries online and have them delivered to their doorstep. This integration of smart appliances with other devices enhances the overall smart home experience and is expected to drive market growth. Another trend in the market is the development of smart appliances that are specifically tailored to the needs of Dutch consumers. For instance, there is a growing demand for smart washing machines that are capable of washing clothes at low temperatures, as this aligns with the Dutch preference for energy-efficient appliances. Similarly, smart thermostats that can be controlled remotely and provide real-time energy usage data are gaining popularity in Netherlands, where energy conservation is a priority.

Local special circumstances: Netherlands has a high level of internet penetration and a tech-savvy population, which creates a favorable environment for the adoption of smart appliances. The country also has a strong focus on sustainability and energy conservation, which aligns with the energy-efficient features offered by smart appliances. Additionally, the government in Netherlands has been actively promoting the use of smart technology in homes through initiatives and incentives, further driving the demand for smart appliances.

Underlying macroeconomic factors: The Smart Appliances market in Netherlands is also influenced by underlying macroeconomic factors. The country has a stable economy and a high standard of living, which allows consumers to invest in high-quality appliances. Additionally, the growing trend of urbanization and smaller living spaces in Netherlands has led to an increased demand for compact and multifunctional appliances, which can be met by smart appliances. The increasing disposable income and changing demographics in the country also contribute to the growth of the market, as consumers are willing to spend on innovative and technologically advanced appliances.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.