Security - Asia

  • Asia
  • Revenue in the Security market is projected to reach €8.9bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 11.60%, resulting in a projected market volume of €15.4bn by 2029.
  • In the Security market, the number of active households is expected to amount to 715.1m users by 2029.
  • Household penetration will be 51.3% in 2024 and is expected to hit 60.1% by 2029.
  • The average revenue per installed Smart Home currently is expected to amount to €12.22.
 
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Analyst Opinion

The Security market in Asia is witnessing significant growth and development due to various factors such as increasing customer preferences for advanced security solutions, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Security market in Asia are shifting towards more advanced and sophisticated security solutions.

With the increasing number of security threats and cyber-attacks, customers are becoming more aware of the need for robust security measures to protect their assets and data. This has led to a growing demand for technologies such as biometrics, video surveillance, access control systems, and cybersecurity solutions. Customers are also looking for integrated security solutions that can provide comprehensive protection across multiple platforms and devices.

Trends in the Security market in Asia are also contributing to its development. One major trend is the adoption of cloud-based security solutions. Cloud-based security offers several advantages such as scalability, cost-effectiveness, and remote access, which are highly valued by customers.

Another trend is the convergence of physical and cybersecurity. As digital technologies become more integrated into physical infrastructure, the need for a holistic approach to security is becoming increasingly important. This has led to the development of solutions that combine traditional physical security measures with advanced cybersecurity technologies.

Local special circumstances in Asia also play a role in the development of the Security market. For example, countries like China and India have large populations and rapidly growing economies, which create a significant demand for security solutions. These countries also face unique security challenges such as terrorism, political instability, and cyber threats, which drive the need for advanced security measures.

Additionally, the increasing urbanization and infrastructure development in many Asian countries create opportunities for the deployment of security systems in various sectors such as transportation, healthcare, and retail. Underlying macroeconomic factors also contribute to the growth of the Security market in Asia. The region's strong economic growth, rising disposable incomes, and increasing investments in infrastructure are driving the demand for security solutions.

Moreover, the growing awareness of the importance of security among businesses and individuals is fueling the market growth. Additionally, government initiatives and regulations aimed at enhancing security and privacy are also driving the adoption of security solutions in Asia. In conclusion, the Security market in Asia is experiencing significant growth and development due to increasing customer preferences for advanced security solutions, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

As the region continues to grow and face new security challenges, the demand for security solutions is expected to further increase in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Vue d’ensemble

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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