Home Entertainment - South Korea

  • South Korea
  • Revenue in the Home Entertainment market is projected to reach €0.4bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.79%, resulting in a projected market volume of €0.5bn by 2028.
  • In the Home Entertainment market, the number of active households is expected to amount to 19.1m users by 2028.
  • Household penetration will be 24.0% in 2024 and is expected to hit 83.3% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to €80.95.
Comparaison de régions

Analyst Opinion

The Home Entertainment market in South Korea has witnessed significant growth in recent years, driven by changing customer preferences and the introduction of new technologies. Customer preferences in South Korea have shifted towards more immersive and interactive forms of home entertainment.

Consumers are increasingly looking for products and services that provide a high-quality audio and visual experience, such as high-definition televisions, home theater systems, and gaming consoles. There is also a growing demand for smart home devices and streaming services, as consumers seek convenience and flexibility in accessing their favorite content. One of the key trends in the South Korean Home Entertainment market is the adoption of 4K Ultra HD televisions.

These televisions offer a higher resolution and better picture quality, enhancing the viewing experience for consumers. The increasing availability of 4K content, including movies, TV shows, and sports events, has further fueled the demand for these televisions. In addition, the rise of streaming services, such as Netflix and YouTube, has provided consumers with a wide range of 4K content to choose from.

Another trend in the market is the growing popularity of gaming consoles. South Korea has a strong gaming culture, with a large number of avid gamers. As a result, there is a high demand for gaming consoles, such as PlayStation and Xbox, as well as gaming accessories.

The introduction of virtual reality (VR) and augmented reality (AR) technologies has also contributed to the growth of the gaming market, as consumers seek more immersive gaming experiences. Local special circumstances in South Korea have also influenced the development of the Home Entertainment market. The country has a highly connected population, with a high internet penetration rate and advanced telecommunications infrastructure.

This has facilitated the adoption of streaming services and smart home devices, as consumers have easy access to high-speed internet and the necessary technology. South Korea also has a strong electronics industry, with several local manufacturers producing high-quality home entertainment products. This has led to a competitive market, with a wide range of options available to consumers.

Underlying macroeconomic factors have also played a role in the growth of the Home Entertainment market in South Korea. The country has a high per capita income and a strong middle class, which has increased the purchasing power of consumers. In addition, the government has implemented policies to promote the development of the technology and entertainment industries, creating a favorable environment for market growth.

The increasing popularity of South Korean entertainment, such as K-pop music and Korean dramas, has also contributed to the demand for home entertainment products and services. Overall, the Home Entertainment market in South Korea is developing rapidly, driven by changing customer preferences, technological advancements, and favorable market conditions. The adoption of new technologies, such as 4K Ultra HD televisions and gaming consoles, has enhanced the viewing and gaming experience for consumers.

The availability of high-speed internet and advanced telecommunications infrastructure has facilitated the adoption of streaming services and smart home devices. With a strong electronics industry and a growing middle class, South Korea is expected to continue experiencing growth in the Home Entertainment market in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Vue d’ensemble

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
Veuillez patienter


Des questions ? Nous nous ferons un plaisir de vous aider.
Statista Locations
Contact Temitope Ifekoya
Temitope Ifekoya
Customer Relations

Lun - Ven, 9:00 - 18:00 h (EST)

Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (États-Unis)

Lun - Ven, 9:00 - 18:00 h (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asie)

Lun - Ven, 9:00 - 17:00 h (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asie)

Lun - Ven, 10:00 - 18:00 h (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Lun - Ven, 9:00 - 18:00 h (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Amérique latine)

Lun - Ven, 9:00 - 18:00 h (EST)