Ready-to-Drink (RTD) Coffee & Tea - Kyrgyzstan

The Ready-to-Drink (RTD) Coffee & Tea market in Kyrgyzstan has been experiencing significant growth in recent years. Customer preferences have shifted towards convenience and on-the-go consumption, driving the demand for ready-to-drink beverages. Additionally, local special circumstances and underlying macroeconomic factors have also played a role in shaping the market trends. Customer preferences in Kyrgyzstan have been evolving, with an increasing demand for convenient and easily accessible beverages. Ready-to-drink coffee and tea products offer a quick and hassle-free option for consumers who are looking for a refreshing drink while on the move. This trend is in line with the global market, where busy lifestyles and the need for convenience have fueled the growth of the RTD coffee and tea segment. In terms of trends in the market, Kyrgyzstan has witnessed a rise in the availability and variety of RTD coffee and tea products. Local and international brands have introduced a wide range of flavors and packaging options to cater to the diverse tastes and preferences of consumers. This trend reflects the growing competition in the market and the efforts of companies to capture a larger share of the consumer base. Local special circumstances also contribute to the development of the RTD coffee and tea market in Kyrgyzstan. The country is known for its rich tea culture, with tea being a popular beverage choice among the population. The introduction of ready-to-drink tea products has provided consumers with a convenient alternative to traditional tea brewing methods. This has further fueled the demand for RTD tea in the market. Furthermore, underlying macroeconomic factors have played a role in shaping the market trends. Kyrgyzstan has experienced steady economic growth in recent years, resulting in an increase in disposable income levels. As a result, consumers are more willing to spend on premium and convenience products, including RTD coffee and tea. This trend is expected to continue as the country's economy further develops and consumer spending power increases. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Kyrgyzstan is witnessing significant growth due to shifting customer preferences towards convenience, the availability of a wide range of products, the country's tea culture, and the underlying macroeconomic factors. As the market continues to evolve, it presents opportunities for both local and international brands to capitalize on the growing demand for ready-to-drink beverages in Kyrgyzstan.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.