Ready-to-Drink (RTD) Coffee & Tea - Finland

The Ready-to-Drink (RTD) Coffee & Tea market in Finland has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Finland have shifted towards healthier and more convenient beverage options. Ready-to-drink coffee and tea products offer a convenient and on-the-go solution for consumers who are looking for a quick and refreshing pick-me-up. The demand for these products has been further fueled by the increasing health consciousness among consumers, as RTD coffee and tea are often perceived as healthier alternatives to carbonated soft drinks and energy drinks. Trends in the market have also played a role in the growth of the RTD Coffee & Tea market in Finland. The rise of coffee culture in the country has led to an increased interest in different coffee flavors and varieties. This has translated into a demand for ready-to-drink coffee products that offer a wide range of flavors and options. Similarly, the popularity of tea has been on the rise, with consumers embracing different tea blends and flavors. The availability of ready-to-drink tea products has made it easier for consumers to enjoy their favorite tea flavors on the go. Local special circumstances have also contributed to the growth of the RTD Coffee & Tea market in Finland. The country has a strong coffee culture, with Finns being among the highest consumers of coffee per capita in the world. This cultural preference for coffee has created a favorable environment for the development and adoption of ready-to-drink coffee products. Additionally, Finland's cold climate has led to a strong tradition of drinking hot beverages, including tea. The availability of ready-to-drink tea products provides a convenient way for consumers to enjoy their favorite hot beverages even when they are not at home or in a café. Underlying macroeconomic factors have also played a role in the growth of the RTD Coffee & Tea market in Finland. The country has a strong economy with high disposable incomes, allowing consumers to spend more on convenience and premium products. Additionally, Finland has a well-developed retail infrastructure, with a wide range of distribution channels available for RTD coffee and tea products. This has made it easier for manufacturers to reach consumers and expand their market presence. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Finland has experienced significant growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The demand for convenient and healthier beverage options, the rise of coffee culture and interest in different tea blends, Finland's strong coffee and hot beverage culture, and the country's strong economy and retail infrastructure have all contributed to the development of this market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.