Bottled Water - Sweden

The Bottled Water market in Sweden has experienced significant growth in recent years, driven by changing consumer preferences and increasing health consciousness.

Customer preferences: Swedish consumers have shown a growing preference for bottled water over other beverages, such as carbonated soft drinks or juices. This shift in consumer behavior can be attributed to several factors. Firstly, there is a rising awareness about the negative health effects of sugary drinks, leading consumers to seek healthier alternatives. Bottled water is seen as a calorie-free and refreshing option, making it an attractive choice for health-conscious individuals. Additionally, the convenience and portability of bottled water have also contributed to its popularity among consumers who are constantly on the go.

Trends in the market: One of the key trends in the Swedish Bottled Water market is the increasing demand for premium and flavored water products. Consumers are willing to pay a premium for high-quality bottled water that offers unique flavors and enhanced hydration benefits. This trend can be attributed to the growing interest in wellness and self-care, as consumers seek out products that provide both functional and sensory benefits. As a result, manufacturers have been introducing a wide range of flavored and infused water options to cater to this demand. Another notable trend in the market is the rise of sustainable packaging solutions. Swedish consumers are becoming more environmentally conscious and are actively seeking out products with eco-friendly packaging. This has led to an increased demand for bottled water brands that use recyclable materials and promote sustainable practices. Manufacturers have responded to this trend by investing in innovative packaging technologies, such as biodegradable bottles or packaging made from recycled materials.

Local special circumstances: Sweden's clean and abundant water sources have played a significant role in the growth of the Bottled Water market. The country is known for its pristine natural environment and strict regulations on water quality, which has instilled a sense of trust and confidence among consumers. Swedish consumers are more likely to choose locally sourced bottled water brands that emphasize their commitment to sustainability and responsible sourcing.

Underlying macroeconomic factors: The strong economy and high disposable income levels in Sweden have also contributed to the growth of the Bottled Water market. As consumers have more purchasing power, they are willing to spend on premium products, including bottled water. Additionally, the trend towards healthier lifestyles and wellness has gained traction in Sweden, driving the demand for healthier beverage options like bottled water. In conclusion, the Bottled Water market in Sweden has experienced significant growth due to changing consumer preferences, including a shift towards healthier options and increased interest in sustainability. The demand for premium and flavored water products, as well as sustainable packaging solutions, has been on the rise. Sweden's clean water sources and strong economy have also played a role in the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.