Bottled Water - Poland

The Bottled Water market in Poland has been experiencing significant growth in recent years.

Customer preferences: Polish consumers have shown a growing preference for bottled water over other beverages. This can be attributed to several factors, including increasing health consciousness and a desire for convenience. Bottled water is seen as a healthier alternative to sugary drinks and is often chosen by consumers who are looking to maintain a balanced diet. Additionally, the portability and convenience of bottled water make it a popular choice for on-the-go consumption.

Trends in the market: One of the key trends in the Bottled Water market in Poland is the rising demand for flavored and functional waters. Polish consumers are increasingly seeking out products that offer additional benefits, such as enhanced hydration or added vitamins and minerals. This trend is driven by a growing interest in wellness and self-care, as well as a desire for more variety in beverage options. As a result, companies in the Bottled Water market are introducing new flavors and formulations to cater to these consumer preferences. Another trend in the market is the increasing popularity of premium and artisanal bottled water. Polish consumers are willing to pay a premium for high-quality and unique products. This trend is driven by a desire for exclusivity and a more sophisticated drinking experience. As a result, companies in the Bottled Water market are focusing on branding and packaging to differentiate their products and create a sense of luxury.

Local special circumstances: Poland has a high-quality tap water supply, which could potentially pose a challenge to the Bottled Water market. However, concerns about water contamination and a lack of trust in the public water system have contributed to the popularity of bottled water. Additionally, the convenience and portability of bottled water make it a preferred choice for many consumers, especially when they are on the go or traveling.

Underlying macroeconomic factors: The growing economy in Poland has contributed to the development of the Bottled Water market. As disposable incomes rise, consumers have more purchasing power and are willing to spend on premium products, including bottled water. Additionally, increasing urbanization and a busy lifestyle have led to a greater demand for convenient and portable beverages, further driving the growth of the Bottled Water market. In conclusion, the Bottled Water market in Poland is experiencing growth due to changing customer preferences, including a preference for healthier beverages and a desire for convenience. The market is also influenced by trends such as the demand for flavored and functional waters, as well as the popularity of premium and artisanal products. Local special circumstances, such as concerns about tap water quality, also contribute to the growth of the Bottled Water market. Overall, the market is supported by underlying macroeconomic factors, including a growing economy and increasing disposable incomes.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.