Bottled Water - Netherlands

The Bottled Water market in Netherlands has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Bottled Water market in Netherlands is the changing consumer preferences. With increasing health consciousness and a growing focus on hydration, consumers are opting for bottled water as a healthier alternative to sugary beverages. Additionally, the convenience factor of bottled water, especially for on-the-go consumption, has also contributed to its popularity among consumers.

Trends in the market: One of the key trends in the Bottled Water market in Netherlands is the rise of premium and functional water products. Consumers are willing to pay a premium for bottled water that offers additional benefits such as enhanced flavors, added vitamins and minerals, or specific health claims. This trend is driven by the desire for healthier and more personalized hydration options. Another trend in the market is the increasing demand for sustainable packaging solutions. Consumers are becoming more aware of the environmental impact of plastic bottles and are actively seeking alternatives. As a result, there is a growing demand for bottled water packaged in eco-friendly materials such as glass or recycled plastic. Companies in the market are responding to this trend by introducing innovative packaging solutions that are both sustainable and convenient for consumers.

Local special circumstances: The Netherlands is known for its high-quality tap water, which is safe and easily accessible to the majority of the population. However, despite the availability of tap water, the Bottled Water market in Netherlands continues to grow. This can be attributed to factors such as convenience, taste preferences, and the perception that bottled water is of superior quality compared to tap water. Additionally, the tourism industry in the Netherlands also contributes to the demand for bottled water, as visitors often prefer to consume bottled water while traveling.

Underlying macroeconomic factors: The strong economy of the Netherlands has played a significant role in the growth of the Bottled Water market. With a high disposable income and a stable economic environment, consumers have the purchasing power to afford bottled water as a regular part of their daily lives. Furthermore, the country's population is increasingly urbanized, leading to a greater demand for convenient and portable hydration options. In conclusion, the Bottled Water market in Netherlands is driven by changing consumer preferences, including a focus on health and convenience. The market is witnessing trends such as the rise of premium and functional water products, as well as the demand for sustainable packaging solutions. Despite the availability of high-quality tap water, the market continues to grow due to factors such as taste preferences and the tourism industry. The strong economy and urbanization of the Netherlands also contribute to the market's growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.