Bottled Water - Malawi

The Bottled Water market in Malawi has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the increasing consumer preference for bottled water over tap water. With concerns about water quality and safety, consumers are opting for bottled water as a safer and more convenient alternative. Additionally, the rising awareness about the health benefits of drinking water and the importance of hydration has also contributed to the growing demand for bottled water in Malawi.

Trends in the market: The bottled water market in Malawi has witnessed a surge in the number of players entering the market. This has led to increased competition and innovation in terms of packaging, flavors, and marketing strategies. Companies are now offering a wide variety of bottled water options to cater to different consumer preferences and needs. For example, there has been a rise in the availability of flavored and functional bottled water, targeting health-conscious consumers. Another trend in the market is the increasing popularity of premium bottled water brands. These brands are positioned as offering higher quality water sourced from natural springs or purified through advanced filtration processes. Consumers are willing to pay a premium for these brands, considering them to be of better quality and taste. This trend is driven by the perception that premium bottled water is a status symbol and a reflection of a higher standard of living.

Local special circumstances: Malawi is a landlocked country with limited access to clean and safe drinking water. The country faces challenges in terms of water scarcity and poor water infrastructure, which has contributed to the growing demand for bottled water. The unreliable supply of tap water in many areas has made bottled water a necessity for households and businesses.

Underlying macroeconomic factors: The growing population and urbanization in Malawi have also played a role in the development of the bottled water market. As more people move to urban areas, there is an increased demand for packaged and convenient products, including bottled water. Additionally, rising disposable incomes have made bottled water more affordable and accessible to a larger segment of the population. In conclusion, the Bottled Water market in Malawi is witnessing significant growth due to consumer preferences for safe and convenient drinking water, the availability of a wide variety of options, and the challenges of water scarcity and poor water infrastructure. The market is expected to continue to expand as more players enter the market and consumers become increasingly health-conscious.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.