Bottled Water - Jamaica

The Bottled Water market in Jamaica has been experiencing significant growth in recent years.

Customer preferences: Jamaicans have been increasingly opting for bottled water over tap water due to concerns about the quality and safety of the latter. Bottled water is perceived as a healthier and more convenient alternative, especially for those living in urban areas where access to clean drinking water may be limited. Additionally, the tourism industry in Jamaica has played a role in driving the demand for bottled water, as visitors often prefer to consume bottled water for safety and peace of mind.

Trends in the market: One of the key trends in the Jamaican Bottled Water market is the rise in demand for premium and flavored bottled water. Consumers are willing to pay a premium for higher-quality products that offer unique flavors and added health benefits. This trend is driven by changing consumer preferences and a growing awareness of the importance of hydration and wellness. Another trend in the market is the increasing popularity of eco-friendly packaging. Consumers are becoming more conscious of the environmental impact of plastic bottles and are actively seeking out brands that offer sustainable packaging options. This has led to the introduction of innovative packaging solutions, such as biodegradable bottles and refillable containers, which are gaining traction in the market.

Local special circumstances: Jamaica's tropical climate and high temperatures make it essential for individuals to stay hydrated throughout the day. This, coupled with concerns about the quality of tap water, has resulted in a high demand for bottled water in the country. Additionally, the tourism industry, which is a major contributor to Jamaica's economy, further drives the demand for bottled water as visitors often consume large quantities of it during their stay.

Underlying macroeconomic factors: The Jamaican economy has been experiencing steady growth in recent years, which has contributed to an increase in disposable income. As a result, consumers have more purchasing power and are willing to spend on premium products, including bottled water. Furthermore, the government's efforts to improve infrastructure and access to clean drinking water have been slow, leading consumers to rely on bottled water as a safer alternative. In conclusion, the Bottled Water market in Jamaica is growing due to customer preferences for safer and more convenient drinking water options, as well as the influence of the tourism industry. The market is witnessing trends such as the demand for premium and flavored bottled water, as well as eco-friendly packaging. Jamaica's tropical climate and concerns about tap water quality also contribute to the high demand for bottled water. The country's steady economic growth and government's slow progress in improving infrastructure further support the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.