Home Décor - Iran

Iran

The revenue generated in the Home Décor market Segment in Iran amounts to €793.80m in 2024.
It is projected that the market will experience an annual growth rate of 3.40% (CAGR 2024-2029).
When compared to the global market, in the United States generates the highest revenue with €32,520m in 2024.
In terms of per capita figures, the revenue generated per person in Iran is €8.84 in 2024.
The Iranian home décor market is experiencing a surge in demand for traditional Persian rugs and handcrafted ceramics.

Key regions: India, France, United States, Canada, Denmark

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Home Décor market in Iran is experiencing significant growth and development, driven by changing customer preferences and local special circumstances.

Customer preferences: in the Home Décor market in Iran have shifted towards more modern and contemporary styles. Consumers are increasingly looking for sleek, minimalist designs that reflect their personal taste and lifestyle. This trend is influenced by global design trends and the increasing exposure to international brands and products. Additionally, there is a growing emphasis on sustainability and eco-friendly materials in home décor choices, as consumers become more conscious of the environmental impact of their purchasing decisions. Trends in the market include the rising popularity of online shopping for home décor products. e-commerce platforms have made it easier for consumers to access a wide range of products and compare prices, leading to increased competition among retailers. This has also contributed to the growth of small and independent home décor businesses, as they can reach a larger customer base through online channels. Another trend in the Home Décor market in Iran is the increasing demand for customized and personalized products. Consumers want to create unique and personalized spaces in their homes, and are willing to invest in custom-made furniture and accessories. This trend is driven by the desire for individuality and the need to express personal style.

Local special circumstances: in Iran, such as a young and growing population, urbanization, and an expanding middle class, are contributing to the development of the Home Décor market. As more young people move to urban areas and establish their own households, there is a higher demand for home décor products. The expanding middle class has also led to increased purchasing power and a willingness to invest in home improvement and decoration. Underlying macroeconomic factors, such as economic growth and stability, are also driving the development of the Home Décor market in Iran. A stable economy and increasing disposable income have created a favorable environment for consumer spending. Additionally, the government's efforts to promote the housing sector and provide incentives for homebuyers have further stimulated the demand for home décor products. Overall, the Home Décor market in Iran is experiencing growth and development due to changing customer preferences, local special circumstances, and

Underlying macroeconomic factors:. As consumers seek more modern and personalized home décor products, retailers and manufacturers are adapting to meet these demands. The increasing popularity of online shopping and the expanding middle class are also contributing to the growth of the market. With a favorable economic environment and a growing population, the Home Décor market in Iran is expected to continue its upward trajectory in the coming years.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.