Home Décor - Argentina

Argentina

In Argentina, the revenue generated in the Home Décor market Segment in 2024 amounts to €790.30m.
It is projected that the market will experience an annual growth rate of 0.18% (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue in this segment, with €32,520m in 2024.
Looking at the per capita figures, in 2024, each person in Argentina generates revenues of €17.16 in the Home Décor market Segment.
The Argentinian home décor market is experiencing a resurgence in traditional craftsmanship and artisanal products.

Key regions: India, France, United States, Canada, Denmark

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Home Décor market in Argentina is experiencing significant growth and development. Customer preferences are shifting towards more modern and minimalist designs, as well as eco-friendly and sustainable products. This trend is driven by a growing awareness of environmental issues and a desire for a more simplistic and clutter-free living space. Additionally, there is a rising demand for locally-made and artisanal products, as consumers seek unique and personalized items for their homes. In terms of trends in the market, there is a growing popularity of online shopping for home décor products. This is driven by the convenience and wide variety of options available online, as well as competitive pricing. Online retailers are also leveraging social media platforms to showcase their products and engage with customers, further driving the growth of e-commerce in the home décor market. Another trend in the market is the increasing use of smart home technology in home décor products. Consumers are increasingly looking for products that can be controlled and customized through their smartphones or other devices. This includes smart lighting systems, automated window treatments, and voice-controlled assistants. The integration of technology into home décor products not only enhances convenience but also adds a modern and futuristic touch to the home. In Argentina, there are also some local special circumstances that impact the home décor market. One of these is the strong influence of European design styles, particularly from countries such as Italy and Spain. This European influence can be seen in the use of high-quality materials, elegant designs, and attention to detail in Argentine home décor products. Additionally, the economic situation in Argentina has also played a role in shaping the home décor market. In recent years, the country has experienced economic fluctuations and inflation, which have impacted consumer spending power. As a result, consumers have become more price-conscious and are looking for affordable options in the home décor market. Underlying macroeconomic factors such as population growth, urbanization, and rising disposable incomes are also driving the growth of the home décor market in Argentina. As the population continues to grow and more people move to urban areas, there is an increasing demand for home décor products to furnish and decorate new homes. Rising disposable incomes also enable consumers to allocate more of their budget towards home décor, leading to increased spending in the market. In conclusion, the Home Décor market in Argentina is experiencing growth and development driven by changing

Customer preferences: online shopping trends, the integration of smart home technology, and

Local special circumstances:. These trends, along with

Underlying macroeconomic factors: are shaping the market and presenting opportunities for both local and international home décor brands.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.