Bedroom Furniture - Kenya

Kenya

In Kenya, the revenue generated in the Bedroom Furniture market in 2024 amounts to €81.79m.
According to projections, the market is expected to grow at an annual rate of 1.85% (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue in this segment, with €38,040m in 2024.
In terms of per capita figures, each person in Kenya generates revenues of €1.46 in 2024.
The demand for locally made, handcrafted bedroom furniture in Kenya is on the rise, as consumers increasingly prioritize supporting domestic artisans and sustainable production.

Key regions: Denmark, Germany, China, United States, Worldwide

Definition:

The Bedroom Furniture segment refers to those movable objects that are designed to be used in a bedroom, which is typically a space used for sleeping, dressing, and storage. It includes items such as beds, dressers, nightstands, and wardrobes, which are intended to make the room comfortable, functional, and aesthetically pleasing.

Structure:

The Bedroom Furniture segment is divided into four subsegments:

The Beds subsegment refers to furniture designed primarily for sleeping, which typically consist of a frame and mattress. This subsegment focuses on the frame and covers additional elements such as headboards, footboards, or storage drawers.
The Mattress subsegment refers to the long rectangular pad that is placed on top of a bed frame and is used to provide a comfortable sleeping surface. Mattresses come in a wide variety of sizes, from twin to king, and levels of firmness to suit individual preferences.
The Closets, Nightstands, & Dressers subsegment includes a range of storage furniture designed for bedrooms. These pieces are used to store and organize clothing, linens, and personal items, providing both functional and aesthetic value to the space.
The Bedding subsegment refers to products designed to enhance the comfort and functionality of a bed, including sheets, blankets, comforters, pillows, and mattress toppers. These products are available in a range of materials, styles, and sizes to suit individual preferences and needs.

Additional Information:

The Bedroom Furniture segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

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Comparaison de régions

Monnaie

Analyst Opinion

The Bedroom Furniture market in Kenya has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: in the Bedroom Furniture market in Kenya have been shifting towards modern and contemporary designs. Customers are increasingly looking for furniture that is not only functional but also aesthetically pleasing. This trend is influenced by global design trends and the increasing exposure to international brands through digital platforms and social media. Customers are also placing a greater emphasis on sustainability and eco-friendly materials, leading to a rise in demand for furniture made from recycled or renewable materials. Trends in the Bedroom Furniture market in Kenya are also being shaped by the growing urbanization and rising disposable incomes in the country. As more people move to cities and experience an increase in purchasing power, the demand for high-quality and stylish bedroom furniture is on the rise. Additionally, the growing popularity of online shopping has made it easier for customers to access a wider range of furniture options and compare prices, further driving the market growth.

Local special circumstances: in Kenya, such as the availability of raw materials and skilled labor, have also contributed to the development of the Bedroom Furniture market. Kenya is known for its abundant supply of high-quality wood, such as mahogany and teak, which are highly sought after for furniture production. The presence of skilled artisans and craftsmen who can create unique and customized furniture pieces has also been a driving force behind the market growth.

Underlying macroeconomic factors: such as gdp growth and stability, have provided a favorable environment for the Bedroom Furniture market in Kenya to thrive. The country has experienced steady economic growth in recent years, which has resulted in an expanding middle class with increased purchasing power. This has created a larger consumer base for the furniture industry, driving demand and fueling market growth. In conclusion, the Bedroom Furniture market in Kenya is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As customers increasingly prioritize modern designs, sustainability, and quality, the market is expected to continue growing in the coming years. Additionally, the urbanization, rising disposable incomes, availability of raw materials, and skilled labor have all contributed to the market's development. With a favorable macroeconomic environment, the Bedroom Furniture market in Kenya is poised for further expansion.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.