Market Insights Consumer Food Bread & Cereal Products

Other Cereal Products - Malawi

Malawi

Revenue in the Other Cereal Products market amounts to €0.39bn in 2024. The market is expected to grow annually by 5.51% (CAGR 2024-2029).
In global comparison, most revenue is generated in Egypt (€13,880m in 2024).
In relation to total population figures, per person revenues of €18.09 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 157.00m kg by 2029. The Other Cereal Products market is expected to show a volume growth of 0.3% in 2025.
The average volume per person in the Other Cereal Products market is expected to amount to 7.2kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Other Cereal Products market in Malawi is experiencing minimal growth due to factors such as low consumer awareness and limited availability of online services. Despite this, the market is still expected to see some growth due to increasing health consciousness among consumers.

Customer preferences: In Malawi, there has been a growing demand for traditional cereal products such as sorghum and millet, as consumers seek healthier and more natural alternatives to processed foods. This trend is driven by a cultural preference for natural and locally-sourced ingredients, as well as an increasing awareness of the health benefits of traditional grains. Additionally, as more people adopt plant-based diets, there has been a rise in demand for cereal-based alternatives to meat and dairy products. This shift towards traditional and plant-based options is also influenced by a growing number of consumers who are concerned about the environmental impact of their food choices.

Trends in the market: In Malawi, there is a growing demand for alternative cereal products such as sorghum, millet, and cassava, due to their affordability and nutritional value. This trend is expected to continue as consumers become more health-conscious and seek out healthier options. Additionally, there is a rise in local production and processing of these cereals, creating opportunities for small-scale farmers and boosting the country's food self-sufficiency. This trend has the potential to improve the livelihoods of farmers and reduce food insecurity in Malawi. However, it may also pose a challenge for larger cereal producers who may face competition from these locally produced cereals. As a result, industry stakeholders may need to adapt their strategies to cater to this changing market landscape.

Local special circumstances: In Malawi, the Other Cereal Products Market is heavily influenced by the country's agricultural landscape and cultural preferences. With maize being the staple crop, other cereal products such as sorghum, millet, and rice are also widely consumed. The market is further shaped by government regulations and subsidies on food imports, as well as the prevalence of traditional food practices. This creates a unique market environment that differs from other countries, with a strong emphasis on locally sourced and traditional cereal products.

Underlying macroeconomic factors: The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market in Malawi is also influenced by macroeconomic factors such as agricultural policies, trade agreements, and domestic demand. The country's reliance on agriculture as a major source of income makes it vulnerable to fluctuations in global commodity prices and weather conditions. Additionally, government initiatives to promote domestic production and consumption of cereal products, along with trade agreements that facilitate exports, play a crucial role in shaping the market. Furthermore, the country's economic growth and consumer purchasing power also impact the demand for other cereal products, as they are considered affordable and nutritious options for the majority of the population.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.