Market Insights Consumer Food Bread & Cereal Products

Bread - Kenya

Kenya

Revenue in the Bread market amounts to €2.68bn in 2024. The market is expected to grow annually by 9.40% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€73bn in 2024).
In relation to total population figures, per person revenues of €47.75 are generated in 2024.
In the Bread market, volume is expected to amount to 1.27bn kg by 2029. The Bread market is expected to show a volume growth of 6.0% in 2025.
The average volume per person in the Bread market is expected to amount to 18.6kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Bread Market in Kenya is experiencing subdued growth due to factors such as changing consumer preferences, rising competition, and economic challenges. Despite this, the market is expected to continue growing, driven by increasing demand for convenience and health-conscious choices in The Food market.

Customer preferences: In Kenya, there has been a growing trend towards healthier eating habits, with consumers opting for bread products made with whole grain and natural ingredients. This shift is attributed to the rising awareness of the importance of a balanced diet and the desire to lead a healthier lifestyle. Additionally, there has been an increase in demand for artisanal and specialty bread, as consumers seek unique and premium options. This trend is also influenced by the growing middle-class population and their disposable income, allowing for a more diverse range of bread options in the market.

Trends in the market: In Kenya, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier and more nutritious bread options. This trend is driven by an increasing awareness of the importance of a balanced diet and a growing focus on wellness and healthy eating habits. As a result, there is a rise in the production and consumption of whole wheat and multigrain breads. This trend is expected to continue, as consumers are becoming more health-conscious and are willing to pay a premium for healthier bread options. This presents opportunities for industry stakeholders to capitalize on this trend by offering a wider range of nutritious bread products.

Local special circumstances: In Kenya, the Bread Market is heavily influenced by the country's diverse agricultural production, with a wide variety of grains and seeds used in bread-making. Additionally, cultural preferences for specific types of bread, such as the popular "chapati" flatbread, play a significant role in shaping the market. The country's strict regulations on imported bread products also create a strong demand for local producers, leading to a competitive and dynamic market.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Kenya is influenced by various macroeconomic factors. The country's economic growth and stability, as well as its fiscal policies, have a significant impact on the performance of the market. Global economic trends, such as fluctuations in commodity prices and currency exchange rates, also play a role in shaping the market. Additionally, consumer spending patterns and purchasing power are key drivers of demand for bread products in Kenya. Furthermore, government initiatives to promote food security and support the agriculture sector, which is a major source of raw materials for bread production, also affect the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.