Hard Seltzer - Slovenia

The Hard Seltzer market in Slovenia has been experiencing significant growth in recent years, driven by changing consumer preferences and a growing interest in healthier alcoholic beverages.

Customer preferences: Slovenian consumers are increasingly seeking out lighter and healthier alcoholic options, which has led to a rise in demand for Hard Seltzers. These beverages are low in calories and sugar, making them an attractive choice for health-conscious individuals. Additionally, the refreshing and fruity flavors of Hard Seltzers have also resonated well with Slovenian consumers, who are looking for more variety in their alcoholic beverage options.

Trends in the market: One of the key trends in the Hard Seltzer market in Slovenia is the increasing availability and variety of flavors. As more brands enter the market, they are introducing unique and innovative flavors to cater to different consumer preferences. This has created a more diverse and exciting range of options for Slovenian consumers, further driving the popularity of Hard Seltzers. Another trend in the market is the rising popularity of local and craft Hard Seltzer brands. Slovenian consumers are increasingly interested in supporting local businesses and products, and this trend extends to the alcoholic beverage industry as well. Local craft Hard Seltzer brands are gaining traction in the market, offering consumers a sense of authenticity and a connection to their local culture.

Local special circumstances: Slovenia's growing tourism industry has also played a role in the development of the Hard Seltzer market. The country attracts a significant number of international tourists, many of whom are looking for unique and local experiences. Hard Seltzers, with their refreshing flavors and lower alcohol content, appeal to these tourists who want to try something new and different during their visit to Slovenia.

Underlying macroeconomic factors: The overall economic growth and stability in Slovenia have also contributed to the development of the Hard Seltzer market. As disposable incomes have increased, consumers have more purchasing power to explore new and premium alcoholic beverage options. This has created a favorable environment for the growth of the Hard Seltzer market, as consumers are willing to spend on these innovative and healthier alternatives. In conclusion, the Hard Seltzer market in Slovenia is experiencing growth due to changing customer preferences, including a demand for healthier and lighter alcoholic beverages. The availability of diverse flavors and the rise of local craft brands have also contributed to the market's development. The growing tourism industry and overall economic stability in Slovenia have further supported the growth of the Hard Seltzer market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.