Hard Seltzer - Cameroon

The Hard Seltzer market in Cameroon is experiencing significant growth and development.

Customer preferences: Cameroonians are increasingly drawn to the refreshing and low-calorie nature of Hard Seltzers. As health-consciousness continues to rise globally, consumers in Cameroon are also seeking healthier beverage options. Hard Seltzers, with their lower alcohol content and lower calorie count compared to traditional alcoholic beverages, align with these preferences. Additionally, the wide range of flavors available in Hard Seltzers appeals to the diverse taste preferences of consumers in Cameroon.

Trends in the market: The Hard Seltzer market in Cameroon is witnessing a surge in product innovation and new entrants. Both local and international beverage companies are introducing their own versions of Hard Seltzers to cater to the growing demand. This trend is driven by the success of Hard Seltzers in other markets worldwide, where they have gained popularity among young adults looking for an alternative to beer and other alcoholic beverages. The convenience of canned packaging and the ability to enjoy Hard Seltzers on-the-go further contribute to their appeal.

Local special circumstances: Cameroon's warm climate and vibrant social scene create a favorable environment for the growth of the Hard Seltzer market. The refreshing and light nature of Hard Seltzers makes them a popular choice for outdoor gatherings, parties, and social events. Additionally, the younger demographic in Cameroon is increasingly adopting Western drinking habits, including the consumption of Hard Seltzers. This cultural shift towards embracing new beverage trends further fuels the market's growth.

Underlying macroeconomic factors: The rising disposable income and changing lifestyles of the middle-class population in Cameroon play a significant role in the development of the Hard Seltzer market. As more consumers have the financial means to explore and experiment with different alcoholic beverages, the demand for innovative and trendy options like Hard Seltzers increases. Furthermore, the expanding urbanization and Western influence in Cameroon contribute to the growing acceptance and popularity of Hard Seltzers among consumers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.