Cider, Perry & Rice Wine - Norway

The Cider, Perry & Rice Wine market in Norway has seen significant growth in recent years, driven by changing consumer preferences and a growing interest in alternative alcoholic beverages.

Customer preferences: Norwegian consumers have shown a growing preference for alcoholic beverages that are perceived as healthier and more natural. This has led to an increased demand for cider, perry, and rice wine, which are often seen as a healthier alternative to traditional beer and spirits. These beverages are often made from natural ingredients and have a lower alcohol content, making them appealing to health-conscious consumers. Additionally, the fruity and refreshing taste of cider and perry has also contributed to their popularity among Norwegian consumers.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Norway is the rise of craft and artisanal products. Consumers are increasingly seeking out unique and locally-made beverages, and this trend has extended to the cider, perry, and rice wine market. Norwegian producers have capitalized on this trend by offering a wide range of craft and artisanal options, often made from locally-sourced ingredients. These products are seen as premium and high-quality, appealing to consumers who are willing to pay a premium for a unique and authentic drinking experience. Another trend in the market is the increasing availability of flavored and infused varieties of cider, perry, and rice wine. Manufacturers have introduced a variety of flavors, ranging from traditional fruit flavors like apple and pear to more exotic options like elderflower or ginger. These flavored varieties have gained popularity among consumers who are looking for new and exciting taste experiences.

Local special circumstances: Norway has a strong tradition of cider production, with a history dating back centuries. This has contributed to the popularity of cider and perry among Norwegian consumers, who have a deep appreciation for these traditional beverages. Additionally, the country's climate and fertile soil provide ideal conditions for apple and pear cultivation, making Norway a prime location for cider and perry production.

Underlying macroeconomic factors: The growing popularity of the Cider, Perry & Rice Wine market in Norway can also be attributed to broader macroeconomic factors. Norway has experienced steady economic growth in recent years, leading to an increase in disposable income among consumers. This has allowed consumers to indulge in premium and higher-priced alcoholic beverages, including cider, perry, and rice wine. Furthermore, the country's tourism industry has also contributed to the growth of the market, with an influx of international visitors seeking to explore Norway's unique food and beverage offerings. In conclusion, the Cider, Perry & Rice Wine market in Norway is experiencing growth due to changing consumer preferences, including a demand for healthier and more natural alcoholic beverages. The market is also driven by trends such as the rise of craft and artisanal products, as well as the availability of flavored varieties. Norway's strong tradition of cider production, favorable climate, and growing economy are additional factors contributing to the growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.