Cider, Perry & Rice Wine - Kyrgyzstan

The Cider, Perry & Rice Wine market in Kyrgyzstan has been experiencing significant growth in recent years.

Customer preferences: Kyrgyzstan has a long history of traditional alcoholic beverages, such as fermented mare's milk called "kumis". However, there has been a shift in customer preferences towards cider, perry, and rice wine. This can be attributed to changing consumer tastes and the influence of Western culture.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Kyrgyzstan is the increasing demand for craft and artisanal products. Consumers are seeking unique and high-quality beverages, and this trend is reflected in the growing number of small-scale producers entering the market. These producers often use traditional methods and locally sourced ingredients, which appeals to consumers looking for authentic and distinctive flavors. Another trend in the market is the rising popularity of flavored ciders, perries, and rice wines. Manufacturers are introducing a variety of flavors, such as apple, pear, and exotic fruits, to cater to different consumer preferences. This trend is driven by the desire for innovative and refreshing beverages that offer a unique taste experience.

Local special circumstances: Kyrgyzstan's unique geography and climate play a role in the development of the Cider, Perry & Rice Wine market. The country is known for its fertile valleys and abundant fruit orchards, which provide a rich source of ingredients for cider and perry production. Additionally, the cool mountainous climate is ideal for growing rice, making it a suitable base for rice wine production. Furthermore, the growing tourism industry in Kyrgyzstan has contributed to the development of the Cider, Perry & Rice Wine market. Tourists, both domestic and international, are increasingly seeking out local and traditional beverages as part of their cultural experience. This has created a demand for authentic products and has provided opportunities for local producers to showcase their offerings.

Underlying macroeconomic factors: The growing middle class in Kyrgyzstan has led to increased disposable income and a shift in consumer spending patterns. As a result, there is a greater willingness to explore and experiment with different alcoholic beverages, including cider, perry, and rice wine. This has created a favorable market environment for the growth of the industry. Furthermore, the government's efforts to promote the development of the agricultural sector have also had a positive impact on the Cider, Perry & Rice Wine market. Initiatives such as providing financial support to farmers and improving infrastructure for fruit cultivation have helped to boost the availability and quality of raw materials for the production of these beverages. In conclusion, the Cider, Perry & Rice Wine market in Kyrgyzstan is experiencing growth due to changing customer preferences, including a demand for craft and artisanal products and flavored beverages. The country's unique geography and climate, as well as the growing tourism industry, contribute to the development of the market. Additionally, underlying macroeconomic factors, such as the growing middle class and government support for the agricultural sector, have created a favorable environment for the industry's growth.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.