Cider, Perry & Rice Wine - Kenya

The Cider, Perry & Rice Wine market in Kenya has been experiencing significant growth in recent years.

Customer preferences: One of the key factors driving the growth of the Cider, Perry & Rice Wine market in Kenya is changing consumer preferences. As the country becomes more urbanized and modernized, Kenyan consumers are increasingly seeking new and unique beverage options. Cider, Perry & Rice Wine offer a refreshing alternative to traditional alcoholic beverages such as beer and spirits, and their fruity flavors are appealing to a wide range of consumers. Additionally, the rising popularity of international cuisines and the influence of Western cultures have also contributed to the growing demand for Cider, Perry & Rice Wine in Kenya.

Trends in the market: One of the notable trends in the Cider, Perry & Rice Wine market in Kenya is the increasing availability and variety of products. Both domestic and international brands have recognized the potential of the Kenyan market and have introduced a wide range of Cider, Perry & Rice Wine options to cater to different consumer preferences. This has not only expanded the choices available to consumers but has also created a competitive market environment, driving innovation and product development. Another trend in the market is the growing popularity of craft Cider, Perry & Rice Wine. Craft beverages, including Cider, Perry & Rice Wine, are gaining traction among Kenyan consumers who appreciate the artisanal production methods and unique flavors offered by these products. Craft Cider, Perry & Rice Wine brands often focus on using locally sourced ingredients, which resonates well with consumers who value sustainability and supporting local producers.

Local special circumstances: Kenya's favorable climate and agricultural resources have also played a role in the development of the Cider, Perry & Rice Wine market. The country has a rich variety of fruits, including apples, pears, and rice, which are essential ingredients in the production of Cider, Perry & Rice Wine. The availability of these local ingredients not only supports the growth of domestic Cider, Perry & Rice Wine producers but also provides an opportunity for international brands to collaborate with local farmers and suppliers.

Underlying macroeconomic factors: The strong economic growth in Kenya has also contributed to the development of the Cider, Perry & Rice Wine market. As disposable incomes increase, consumers have more purchasing power to spend on premium and imported products, including Cider, Perry & Rice Wine. Additionally, the expanding middle class in Kenya has led to a shift in consumer preferences towards more sophisticated and higher-quality beverages, further driving the demand for Cider, Perry & Rice Wine. In conclusion, the Cider, Perry & Rice Wine market in Kenya is experiencing growth due to changing consumer preferences, the availability of a wide range of products, the popularity of craft beverages, favorable local circumstances, and underlying macroeconomic factors. As the market continues to evolve, both domestic and international brands have the opportunity to capitalize on the growing demand for Cider, Perry & Rice Wine in Kenya.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.