Beer - Slovakia

The Beer market in Slovakia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Slovakia has a strong beer-drinking culture, with beer being the most popular alcoholic beverage in the country. Customers in Slovakia generally prefer traditional lagers and pilsners, with a preference for locally brewed beers. Craft beer has also gained popularity in recent years, with an increasing number of microbreweries and brewpubs catering to the demand for unique and flavorful beers. Customers are also becoming more health-conscious and are seeking low-alcohol and non-alcoholic beer options.

Trends in the market: One of the key trends in the Slovakian beer market is the growing demand for premium and craft beers. Customers are willing to pay a premium for high-quality, locally produced beers with unique flavors and ingredients. This trend is driven by the desire for more diverse and sophisticated beer options, as well as the growing popularity of beer tourism. Another trend in the market is the increasing popularity of non-alcoholic beers. Health-conscious customers are opting for non-alcoholic beer as a healthier alternative to traditional beer, without compromising on taste. Non-alcoholic beers are also gaining traction among designated drivers and those who want to enjoy the social aspect of drinking without the effects of alcohol.

Local special circumstances: Slovakia has a rich brewing tradition, with a long history of beer production dating back centuries. This has created a strong beer culture in the country, with a preference for locally brewed beers. Slovakian customers value the authenticity and quality of locally produced beers, which has led to the growth of small-scale breweries and brewpubs. These local breweries often focus on using traditional brewing methods and sourcing local ingredients, which further enhances the appeal of their beers.

Underlying macroeconomic factors: The growth of the beer market in Slovakia is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth, which has increased disposable income and consumer spending power. This has allowed customers to indulge in premium and craft beers, as well as explore new and innovative beer options. In conclusion, the Beer market in Slovakia is experiencing growth due to changing customer preferences towards premium and craft beers, the increasing popularity of non-alcoholic beers, the strong local brewing tradition, and favorable macroeconomic conditions. This presents opportunities for both local and international beer producers to cater to the evolving tastes and preferences of Slovakian customers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.