Beer - Malawi

The Beer market in Malawi has experienced significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to the expansion of the Beer market in Malawi. Customer preferences in Malawi have shifted towards a greater consumption of beer. This can be attributed to cultural factors, as beer is often considered a social drink and is consumed during social gatherings and celebrations. Additionally, the affordability and accessibility of beer have also contributed to its popularity among consumers in Malawi. Trends in the market have played a crucial role in the development of the Beer market in Malawi. One notable trend is the increasing demand for craft beer. Craft beer has gained popularity among consumers who are looking for unique and flavorful options. This trend has led to the emergence of local breweries and the introduction of a wide variety of craft beer options in the market. Another trend in the Beer market in Malawi is the growing preference for low-alcohol and non-alcoholic beer. Health-conscious consumers are seeking alternatives to traditional beer that offer lower alcohol content or no alcohol at all. This trend has prompted breweries to introduce new products to cater to this demand. Local special circumstances have also influenced the development of the Beer market in Malawi. The country's warm climate and agricultural resources make it an ideal location for beer production. Local breweries have capitalized on these circumstances by using locally sourced ingredients, such as maize and sorghum, to create unique and flavorful beers that appeal to the local market. Underlying macroeconomic factors have also played a role in the growth of the Beer market in Malawi. Economic stability and a growing middle class have resulted in increased disposable income among consumers. This has led to higher purchasing power and a greater willingness to spend on leisure activities, including beer consumption. In conclusion, the Beer market in Malawi has experienced growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The increasing popularity of beer, the emergence of craft beer, the demand for low-alcohol and non-alcoholic options, the use of locally sourced ingredients, and the economic stability in the country have all contributed to the expansion of the Beer market in Malawi.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.