Beer - Fiji

The Beer market in Fiji has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Fijian consumers have shown a growing preference for beer as their beverage of choice. This can be attributed to the cultural significance of beer in Fiji, where it is often consumed during social gatherings and celebrations. Additionally, the tropical climate of Fiji makes beer a refreshing and popular choice among locals and tourists alike.

Trends in the market: One of the key trends in the beer market in Fiji is the increasing demand for craft beer. Craft beer has gained popularity worldwide, and Fiji is no exception. Consumers are looking for unique and high-quality beer options, and craft breweries have been able to cater to this demand by offering a wide range of flavors and styles. This trend has led to the emergence of several craft breweries in Fiji, providing consumers with a diverse selection of locally brewed beers. Another trend in the market is the growing popularity of low-alcohol and non-alcoholic beer options. Health-conscious consumers are seeking alternatives to traditional alcoholic beverages, and breweries have responded by introducing beers with lower alcohol content or no alcohol at all. This trend aligns with global consumer preferences for healthier lifestyle choices and moderation in alcohol consumption.

Local special circumstances: Fiji's tourism industry plays a significant role in the beer market. The country attracts a large number of international tourists, many of whom are eager to try local beers as part of their cultural experience. This has created a demand for locally brewed beers that showcase the unique flavors and ingredients of Fiji. Breweries have capitalized on this opportunity by producing beers that cater to the preferences of both locals and tourists.

Underlying macroeconomic factors: The steady growth of the Fijian economy has contributed to the development of the beer market. Economic stability, rising disposable incomes, and increasing consumer spending have all played a role in driving the demand for beer. As the economy continues to grow and more people have discretionary income, the beer market is expected to further expand. In conclusion, the Beer market in Fiji is experiencing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Craft beer and low-alcohol options are gaining popularity, while the tourism industry and economic growth contribute to the overall development of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.