Market Insights Advertising & Media Online Gambling

Online Lottery - Worldwide

Worldwide

Revenue in the Online Lottery market is projected to reach €15.44bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.34%, resulting in a projected market volume of €20.03bn by 2029.
In the Online Lottery market, the number of users is expected to amount to 41.9m users by 2029.
User penetration will be 0.9% in 2024 and is expected to hit 1.1% by 2029.
The average revenue per user (ARPU) is expected to amount to €0.47k.
In global comparison, most revenue will be generated in the United States (€4,030.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

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Analyst Opinion

The Online Lottery market is experiencing significant growth and development worldwide.

Customer preferences: Customers are increasingly turning to online platforms for their lottery needs due to the convenience and accessibility they offer. Online lottery platforms allow customers to participate in various lotteries from the comfort of their own homes, eliminating the need to physically visit a retail location. Additionally, online platforms often provide a wider range of lottery options, including international lotteries that were previously inaccessible to many customers. The ability to purchase tickets and check results online also appeals to younger generations who are more comfortable with digital technologies.

Trends in the market: One of the key trends in the online lottery market is the increasing popularity of mobile lottery apps. With the widespread use of smartphones and tablets, customers can now easily access lottery platforms on the go. Mobile apps offer a seamless and user-friendly experience, allowing customers to purchase tickets, check results, and receive notifications directly on their mobile devices. This trend is particularly prominent in countries with high smartphone penetration rates. Another trend in the market is the emergence of blockchain technology in the online lottery industry. Blockchain offers enhanced security and transparency, addressing concerns about fraud and ensuring fair play. Some online lottery platforms are leveraging blockchain technology to create decentralized and tamper-proof systems, providing customers with greater trust and confidence in the lottery process.

Local special circumstances: In certain countries, the online lottery market is heavily regulated or restricted. Some governments have imposed strict regulations on online gambling, including lotteries, to protect consumers and prevent illegal activities. These regulations can limit the growth of the online lottery market in those countries. In contrast, other countries have embraced online lottery platforms and have implemented favorable regulations to encourage their growth. These countries recognize the potential economic benefits of the online lottery industry, including increased tax revenues and job creation. They have created a supportive environment for online lottery operators, allowing them to thrive and expand their customer base.

Underlying macroeconomic factors: The growth of the online lottery market is also influenced by macroeconomic factors such as disposable income and economic stability. In countries with higher disposable income levels, customers are more likely to spend money on leisure activities such as playing the lottery. Similarly, countries with a stable economy and low unemployment rates tend to have a larger customer base for online lottery platforms. In conclusion, the online lottery market is experiencing significant growth worldwide due to customer preferences for convenience and accessibility. Mobile apps and blockchain technology are key trends shaping the market, while local regulations and macroeconomic factors play a role in determining the growth potential in different countries.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.