Market Insights Advertising & Media Online Gambling

Online Lottery - Portugal

Portugal

Revenue in the Online Lottery market is projected to reach €188.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.96%, resulting in a projected market volume of €228.80m by 2029.
In the Online Lottery market, the number of users is expected to amount to 185.7k users by 2029.
User penetration will be 1.4% in 2024 and is expected to hit 1.8% by 2029.
The average revenue per user (ARPU) is expected to amount to €1.32k.
In global comparison, most revenue will be generated in the United States (€4,030.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Online Lottery market in Portugal has been experiencing significant growth in recent years. Customer preferences have shifted towards online platforms due to the convenience and accessibility they offer. Additionally, the market has been driven by various trends, including the increasing popularity of mobile gambling and the emergence of new lottery games. Portugal's unique local circumstances, such as its regulated online gambling market, have also contributed to the development of the Online Lottery market. Furthermore, underlying macroeconomic factors, such as the country's economic stability and increasing disposable income, have played a role in the market's growth. Customer preferences in the Online Lottery market in Portugal have shifted towards online platforms. This can be attributed to the convenience and accessibility that online platforms offer. With the rise of smartphones and the widespread availability of high-speed internet, customers can now easily access lottery games from the comfort of their own homes. Online platforms also provide customers with a wider range of lottery games to choose from, increasing their options and enhancing their overall experience. One of the key trends in the Online Lottery market in Portugal is the increasing popularity of mobile gambling. With the majority of the population owning smartphones, mobile gambling has become a preferred method of playing lottery games. Mobile apps and websites have been developed to cater to this growing demand, allowing customers to play lottery games anytime and anywhere. This trend is expected to continue as technology continues to advance and mobile devices become even more prevalent. Another trend in the market is the emergence of new lottery games. Traditional lottery games, such as scratch cards and number draws, are still popular, but new games with innovative concepts and higher jackpots are gaining traction. These new games attract a younger demographic and provide a fresh and exciting experience for players. The introduction of these new games has helped to diversify the market and attract new customers. Portugal's regulated online gambling market is a unique local circumstance that has contributed to the development of the Online Lottery market. The country has implemented strict regulations and licensing requirements for online gambling operators, ensuring a safe and secure environment for players. This has helped to build trust among customers and encourage them to participate in online lottery games. The regulated market also provides a level playing field for operators, promoting fair competition and driving innovation in the industry. Underlying macroeconomic factors have also played a role in the growth of the Online Lottery market in Portugal. The country's economic stability and increasing disposable income have allowed more people to participate in lottery games. As consumers have more money to spend, they are more likely to engage in leisure activities such as gambling. Additionally, the Online Lottery market provides an opportunity for individuals to potentially win large sums of money, which can be appealing in times of economic uncertainty. In conclusion, the Online Lottery market in Portugal is experiencing significant growth due to customer preferences for online platforms, the emergence of new lottery games, and the country's regulated online gambling market. The increasing popularity of mobile gambling and the unique local circumstances in Portugal have also contributed to the market's development. Furthermore, underlying macroeconomic factors such as economic stability and increasing disposable income have played a role in the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.