Market Insights Advertising & Media Online Gambling

Online Lottery - Denmark

Denmark

Revenue in the Online Lottery market is projected to reach €211.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.00%, resulting in a projected market volume of €269.50m by 2029.
In the Online Lottery market, the number of users is expected to amount to 179.7k users by 2029.
User penetration will be 2.3% in 2024 and is expected to hit 3.0% by 2029.
The average revenue per user (ARPU) is expected to amount to €1.52k.
In global comparison, most revenue will be generated in the United States (€5,250.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Online Lottery market in Denmark has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth in the Online Lottery market in Denmark is the increasing popularity of online gambling in general. Danish consumers have shown a strong preference for online gambling due to its convenience and accessibility. The ability to play the lottery from the comfort of their own homes or on-the-go through mobile devices has attracted a large number of customers to the online platform. Additionally, the availability of a wide variety of lottery games and the opportunity to win large jackpots have also contributed to the increasing customer preference for online lottery in Denmark.

Trends in the market: One of the key trends in the Online Lottery market in Denmark is the shift towards mobile gambling. With the increasing use of smartphones and tablets, more and more Danish consumers are opting to play the lottery through mobile apps. This trend is driven by the convenience and flexibility offered by mobile gambling, allowing players to participate in lottery games anytime and anywhere. In response to this trend, online lottery providers in Denmark have been investing in the development of mobile-friendly platforms and apps to cater to the growing demand. Another trend in the Online Lottery market in Denmark is the introduction of innovative lottery games. Online lottery providers are constantly looking for ways to attract and retain customers, and one way they are doing this is by offering unique and exciting lottery games. These games often come with special features, such as bonus rounds or interactive elements, to enhance the gaming experience and increase the chances of winning. The introduction of such innovative games has been well-received by Danish consumers, leading to increased participation in online lottery.

Local special circumstances: Denmark has a well-regulated online gambling market, which has played a significant role in the growth of the Online Lottery market. The Danish government has implemented strict regulations to ensure the safety and security of online gambling activities, including lottery. This has helped to build trust among consumers and has encouraged more people to participate in online lottery games. Additionally, the government has also imposed a tax on online gambling winnings, which has generated revenue for the country and further supported the growth of the market.

Underlying macroeconomic factors: The overall economic stability and high disposable income of Danish consumers have also contributed to the growth of the Online Lottery market. Denmark has a strong economy and a high standard of living, which has created a favorable environment for online gambling activities. With more disposable income, Danish consumers have the financial means to participate in online lottery games and are willing to spend money on entertainment activities. This has created a lucrative market for online lottery providers in Denmark. In conclusion, the Online Lottery market in Denmark is experiencing significant growth due to the increasing customer preference for online gambling, the shift towards mobile gambling, the introduction of innovative lottery games, the well-regulated market, and the favorable macroeconomic factors. These factors have created a thriving market for online lottery providers in Denmark, with ample opportunities for further expansion and development.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.