Market Insights Advertising & Media Metaverse

Metaverse Live Entertainment - Worldwide

Worldwide

The Metaverse Live Entertainment market is anticipated to witness a substantial increase in value, reaching €238.8m by the year 2024.
This projected growth is expected to continue with an annual growth rate (CAGR 2024-2030) of 10.35%, resulting in a market volume of €431.3m by 2030.
It is noteworthy that United States contributes significantly to this market, generating a projected market volume of €81.8m in 2024.
In terms of user base, the Metaverse Live Entertainment market is expected to attract a considerable number of users, amounting to 3.5m users by the year 2030.
The user penetration rate is projected to be 0.0% in 2024 and is anticipated to increase to 0.1% by 2030.
Moreover, the average value per user (ARPU) is expected to reach €93.3.
These figures demonstrate the potential and growth prospects of the Metaverse Live Entertainment market worldwide.
Worldwide, the Metaverse live entertainment market is experiencing a surge in popularity and innovation, with countries like the United States leading the way in virtual concerts and immersive experiences.

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Analyst Opinion

The Metaverse Live Entertainment market is experiencing significant growth and development worldwide.

Customer preferences: Customers are increasingly seeking immersive and interactive experiences in the entertainment industry. The Metaverse provides a unique platform for live entertainment that combines virtual reality, augmented reality, and social interactions. This allows users to engage with their favorite artists, attend concerts, and participate in virtual events from the comfort of their own homes. The convenience and accessibility of the Metaverse appeal to a wide range of customers, including those who may not have the means or opportunity to attend physical events.

Trends in the market: One of the key trends in the Metaverse Live Entertainment market is the rise of virtual concerts and events. Artists and performers are leveraging the Metaverse to reach a global audience and create unique experiences. Virtual concerts offer the opportunity for artists to connect with fans on a more personal level, allowing for interactive elements such as virtual meet and greets and live chats. These virtual events also provide a new revenue stream for artists, as they can sell virtual tickets and merchandise to fans. Another trend in the market is the integration of gaming and live entertainment in the Metaverse. Gaming platforms are increasingly hosting virtual concerts and events, bringing together the worlds of music and gaming. This crossover appeals to a younger demographic who are avid gamers and music enthusiasts. The integration of gaming elements, such as virtual avatars and in-game rewards, enhances the overall experience and creates a sense of community among participants.

Local special circumstances: Different countries and regions have their own unique circumstances that impact the development of the Metaverse Live Entertainment market. In technologically advanced countries, where high-speed internet and advanced digital infrastructure are readily available, the adoption of the Metaverse is faster. These countries have a larger user base and are more likely to host virtual events and concerts. In emerging markets, the adoption of the Metaverse may be slower due to limited access to technology and internet connectivity. However, as these countries continue to develop their digital infrastructure, there is potential for significant growth in the Metaverse Live Entertainment market. Companies operating in these markets need to consider the local infrastructure and tailor their offerings accordingly.

Underlying macroeconomic factors: The growth of the Metaverse Live Entertainment market is also influenced by underlying macroeconomic factors. Economic stability and disposable income play a crucial role in the adoption of new technologies and entertainment options. Countries with a strong economy and a large middle class are more likely to see rapid growth in the Metaverse Live Entertainment market. Additionally, the COVID-19 pandemic has accelerated the adoption of virtual platforms for live entertainment. With restrictions on physical gatherings and travel, the Metaverse has provided a safe and accessible alternative for both performers and audiences. This shift in consumer behavior is likely to have a long-lasting impact on the market, even as restrictions ease. In conclusion, the Metaverse Live Entertainment market is experiencing significant growth worldwide due to customer preferences for immersive experiences, the rise of virtual concerts and events, the integration of gaming and live entertainment, and the impact of underlying macroeconomic factors. The market is expected to continue evolving as technology advances and more countries embrace the potential of the Metaverse.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.