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Metaverse Gaming - Thailand

Thailand

The Metaverse Gaming market in Thailand is projected to reach a value of €76.0m by 2024.
This market is expected to exhibit a significant annual growth rate (CAGR 2024-2030) of 43.52%, resulting in a projected market volume of €663.9m by 2030.
The United States currently holds the largest share of the market, with a projected market volume of €6.8bn in 2024.
In terms of user base, the number of users in the Metaverse Gaming market is expected to reach 9.9m users by 2030.
The user penetration rate is projected to increase from 4.2% in 2024 to 13.7% by 2030.
Furthermore, the average value per user (ARPU) is anticipated to amount to €25.2.
Thailand is experiencing a surge in Metaverse Gaming, with a growing number of players and a vibrant virtual economy.

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Analyst Opinion

The Metaverse Gaming market in Thailand has been experiencing significant growth and development in recent years.

Customer preferences: Thai gamers have shown a strong preference for immersive gaming experiences that allow them to escape reality and engage with virtual worlds. The Metaverse Gaming market caters to this preference by offering a range of virtual reality (VR) and augmented reality (AR) games that provide a unique and immersive gaming experience. These games allow players to interact with virtual environments and characters, creating a sense of presence and excitement. Additionally, Thai gamers appreciate the social aspect of gaming and enjoy connecting with other players in virtual worlds, making the Metaverse Gaming market an attractive option for them.

Trends in the market: One of the key trends in the Metaverse Gaming market in Thailand is the increasing adoption of VR and AR technologies. Thai gamers are embracing these technologies as they offer a more immersive and realistic gaming experience. This trend is further fueled by the availability of affordable VR and AR devices in the market. As a result, game developers and publishers are investing in the development of VR and AR games to cater to the growing demand. Another trend in the market is the rise of esports in Thailand. Esports refers to competitive gaming, where professional gamers compete against each other in various games. The Metaverse Gaming market provides a platform for esports tournaments and events, attracting a large audience of gaming enthusiasts. This trend has led to the establishment of esports teams and organizations in Thailand, further driving the growth of the Metaverse Gaming market.

Local special circumstances: Thailand has a vibrant gaming culture, with a large population of gamers who are passionate about gaming. The country has a strong infrastructure for gaming, with high-speed internet connectivity and a well-developed gaming industry. Additionally, the Thai government has recognized the potential of the gaming industry and has taken steps to support its growth. This includes the establishment of gaming hubs and the promotion of esports events in the country.

Underlying macroeconomic factors: The growth of the Metaverse Gaming market in Thailand is also influenced by underlying macroeconomic factors. The country has a growing middle class with increasing disposable income, which allows consumers to spend more on leisure activities such as gaming. Additionally, the rapid development of technology and digital infrastructure in Thailand has made gaming more accessible to a larger population. These factors, combined with the strong gaming culture in the country, contribute to the growth of the Metaverse Gaming market. In conclusion, the Metaverse Gaming market in Thailand is experiencing significant growth and development due to customer preferences for immersive gaming experiences, the increasing adoption of VR and AR technologies, the rise of esports, local special circumstances such as a vibrant gaming culture and government support, and underlying macroeconomic factors such as a growing middle class and technological advancements. This market is expected to continue to expand as more Thai gamers embrace the virtual worlds offered by the Metaverse Gaming industry.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.