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Metaverse AR & VR Hardware - Asia

Asia

The Metaverse AR & VR Hardware market in Asia is projected to reach a value of €0.6bn by 2024.
This is expected to show an annual growth rate (CAGR 2024-2030) of 13.07%, resulting in a projected market volume of €1.2bn by 2030.
The United States generates the most value in this market segment, with a projected market volume of €375.5m by 2024.
In terms of users, the Metaverse AR & VR Hardware market is expected to have 11.5m users users by 2030.
The user penetration rate is projected to be 0.1% in 2024 and is expected to reach 0.3% by 2030.
The average value per user (ARPU) is expected to amount to €92.2.
In China, the Metaverse AR & VR hardware market is experiencing rapid growth driven by the country's tech-savvy population and government support.

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Analyst Opinion

The Metaverse AR & VR Hardware market in Asia is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Asia are playing a crucial role in driving the growth of the Metaverse AR & VR Hardware market.

Asian consumers have shown a strong interest in immersive and interactive experiences, which has fueled the demand for AR and VR technologies. Additionally, the younger generation in Asia is particularly enthusiastic about these technologies, as they are more tech-savvy and open to adopting new forms of entertainment and communication. Trends in the market further contribute to the growth of the Metaverse AR & VR Hardware market in Asia.

The increasing popularity of online gaming and e-sports has created a demand for high-quality AR and VR devices that enhance the gaming experience. Moreover, the COVID-19 pandemic has accelerated the adoption of remote work and virtual meetings, leading to a surge in demand for AR and VR devices for professional purposes. These trends are expected to continue driving the growth of the market in the coming years.

Local special circumstances also play a significant role in the development of the Metaverse AR & VR Hardware market in Asia. For example, countries like China and South Korea have been at the forefront of technological advancements and have actively invested in the development of AR and VR technologies. This has led to a favorable ecosystem for the growth of the market, with a strong presence of local manufacturers and developers.

Additionally, the large population and rising disposable income in countries like China and India provide a vast consumer base for AR and VR hardware. Underlying macroeconomic factors further contribute to the growth of the Metaverse AR & VR Hardware market in Asia. The region's robust economic growth, coupled with increasing urbanization and digitalization, has created a favorable environment for the adoption of AR and VR technologies.

Moreover, government initiatives and policies promoting innovation and technological development have also played a crucial role in driving the market growth. In conclusion, the Metaverse AR & VR Hardware market in Asia is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The region's strong interest in immersive experiences, the popularity of online gaming and remote work, favorable local circumstances, and supportive macroeconomic factors are all contributing to the expansion of the market.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, online and offline sales, and data from the AR & VR market in the AMI.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.