Market Insights Advertising & Media AR & VR

VR Advertising - Australia

Australia

In Australia, revenue in the VR Advertising market market is projected to reach €3.0m in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 1.56%, leading to a projected market volume of €3.2m by 2029.
Although the projected market volume for 2024 stands at €43.9m, the majority of revenue is generated the United States.
Australia's VR advertising market is rapidly evolving, with brands increasingly leveraging immersive experiences to engage tech-savvy consumers and enhance brand loyalty.

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Analyst Opinion

The VR Advertising market in Australia is experiencing significant growth and development, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in Australia are increasingly drawn to immersive and interactive experiences, making VR Advertising an attractive option for advertisers. VR Advertising allows brands to engage with consumers in a more personal and memorable way, creating a deeper connection and increasing brand loyalty. Additionally, customers appreciate the novelty and excitement of VR Advertising, as it provides a unique and immersive experience that traditional advertising methods cannot replicate.

Trends in the market: One of the key trends in the VR Advertising market in Australia is the increasing adoption of VR technology. As VR headsets become more affordable and accessible, more Australians are embracing VR experiences. This trend is further fueled by the growing popularity of gaming and entertainment industries, which heavily utilize VR technology. As a result, advertisers are capitalizing on this trend by incorporating VR Advertising into their marketing strategies. Another trend in the market is the integration of VR Advertising with social media platforms. With the rise of social media influencers and the increasing importance of online communities, brands are leveraging VR Advertising to create engaging and shareable content. By integrating VR experiences with social media platforms, advertisers can reach a wider audience and generate buzz around their products or services.

Local special circumstances: Australia has a highly developed digital advertising ecosystem, with a strong emphasis on innovation and technology. This provides a favorable environment for the growth of VR Advertising, as advertisers and consumers are open to embracing new and immersive advertising formats. Additionally, Australia is known for its creative and vibrant advertising industry, which further contributes to the adoption of VR Advertising.

Underlying macroeconomic factors: The strong economy in Australia provides a solid foundation for the growth of the VR Advertising market. With a high disposable income and a tech-savvy population, Australians are willing to invest in VR technology and experiences. Furthermore, the government's support for innovation and technology initiatives encourages businesses to explore new advertising methods, including VR Advertising. In conclusion, the VR Advertising market in Australia is experiencing significant growth and development. Customer preferences for immersive and interactive experiences, along with the increasing adoption of VR technology and the integration with social media platforms, are driving this growth. The local special circumstances, such as Australia's innovative advertising industry and strong digital advertising ecosystem, further contribute to the expansion of the VR Advertising market. Additionally, the underlying macroeconomic factors, including a strong economy and government support for innovation, provide a favorable environment for the growth of VR Advertising in Australia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on VR advertising revenue, which includes advertising that is integrated into the virtual world within video games and videos.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).