Market Insights Advertising & Media AR & VR

AR Software - Worldwide

Worldwide

The AR Software market in Worldwide is projected to reach a revenue of €11.8bn by the year 2024.
It is expected to exhibit an annual growth rate (CAGR 2024-2028) of 7.08%, resulting in a projected market volume of €15.6bn by 2028.
The United States is the primary contributor to this market segment, generating a projected market volume of €3,606.0m in 2024.
In terms of user base, the AR Software market is expected to have approximately 3.7bn users users by 2028.
The user penetration rate, which stands at 52.8% in 2024, is projected to increase to 55.9% by 2028.
The average revenue per user (ARPU) is anticipated to be €3.5.
In the worldwide AR software market, the United States remains a dominant force with its innovative technology and strong investment in research and development.

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Analyst Opinion

The AR Software market is experiencing significant growth worldwide, driven by increasing customer preferences for immersive and interactive experiences.

Customer preferences: Customers are increasingly seeking more engaging and interactive experiences, which is fueling the demand for AR software. AR technology allows users to overlay digital content onto the real world, creating a more immersive and interactive experience. This technology is particularly popular among younger generations who are tech-savvy and value unique experiences. Additionally, businesses are also adopting AR software to enhance their marketing and advertising efforts, as it allows them to create more engaging and memorable experiences for their customers.

Trends in the market: One of the key trends in the AR software market is the integration of AR technology into various industries. AR software is being utilized in sectors such as retail, gaming, healthcare, and manufacturing, among others. In the retail industry, for example, AR software is being used to create virtual fitting rooms, allowing customers to try on clothes virtually before making a purchase. In the gaming industry, AR software is being used to create more immersive and interactive gaming experiences. These trends are driving the adoption of AR software across different sectors, contributing to the overall growth of the market.

Local special circumstances: In addition to global trends, there are also local special circumstances that are shaping the AR software market in different regions. For example, in developed countries with advanced technological infrastructure, the adoption of AR software is more widespread. These countries have a higher number of smartphone users and better internet connectivity, which are essential for the successful implementation of AR technology. On the other hand, in developing countries with limited technological infrastructure, the adoption of AR software may be slower due to challenges such as poor internet connectivity and limited access to smartphones.

Underlying macroeconomic factors: The growth of the AR software market is also influenced by underlying macroeconomic factors. For instance, a growing economy leads to increased consumer spending power, which in turn drives the demand for AR software. Additionally, technological advancements and innovation in the field of AR software are also contributing to market growth. As AR technology continues to evolve and become more accessible, the market is expected to witness further expansion. In conclusion, the AR Software market is experiencing significant growth worldwide due to increasing customer preferences for immersive and interactive experiences. The integration of AR technology into various industries, local special circumstances, and underlying macroeconomic factors are all contributing to the growth of the market. As the demand for more engaging and interactive experiences continues to rise, the AR software market is expected to expand further in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).