Market Insights Advertising & Media AR & VR

AR Advertising - Philippines

Philippines

In the Philippines, revenue in the AR Advertising market market is projected to reach €23.5m in 2024.
The revenue in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 9.09%, leading to a projected market volume of €36.3m by 2029.
Although in the Philippines is experiencing growth, it is noteworthy that most revenue is generated the United States, which has a projected market volume of €1,123.0m in 2024.
The Philippines is witnessing a burgeoning interest in AR advertising, driven by increasing smartphone penetration and a youthful, tech-savvy population eager for immersive experiences.

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Analyst Opinion

The AR Advertising market in Philippines is experiencing significant growth and development due to several key factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to the expansion of this market.

Customer preferences: Customers in Philippines are increasingly drawn to immersive and interactive advertising experiences. AR Advertising allows brands to engage with their target audience in a more personalized and engaging way. This aligns with the growing demand for unique and interactive content, as customers seek out more memorable and entertaining experiences. The ability of AR Advertising to provide a seamless blend of the digital and physical worlds is particularly appealing to customers in Philippines.

Trends in the market: The AR Advertising market in Philippines is being driven by several trends. Firstly, the increasing adoption of smartphones and mobile devices has created a large user base for AR Advertising. This trend is further amplified by the availability of affordable smartphones and the widespread access to mobile internet. As a result, more customers are able to access and engage with AR Advertising content. Secondly, there is a growing interest from brands and advertisers in using AR Advertising to enhance their marketing campaigns. The ability to create interactive and immersive experiences allows brands to differentiate themselves from competitors and capture the attention of customers. This trend is particularly evident in industries such as retail, entertainment, and tourism, where AR Advertising can be used to showcase products, provide virtual tours, or create memorable experiences.

Local special circumstances: The unique cultural context of Philippines also contributes to the development of the AR Advertising market. Filipinos are known for their love of entertainment and technology, making them an ideal target audience for AR Advertising. Additionally, the high social media penetration rate in Philippines provides a platform for the dissemination and sharing of AR Advertising content, further amplifying its impact.

Underlying macroeconomic factors: The growing economy of Philippines is also fueling the development of the AR Advertising market. As the country experiences economic growth, consumers have more disposable income to spend on leisure activities and entertainment. This creates a favorable environment for brands to invest in innovative marketing strategies such as AR Advertising. Furthermore, the government's focus on digitalization and technology adoption also supports the growth of the AR Advertising market by providing a conducive regulatory and infrastructure framework. In conclusion, the AR Advertising market in Philippines is experiencing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The increasing demand for immersive and interactive advertising experiences, the adoption of smartphones and mobile devices, the unique cultural context of Philippines, and the growing economy all contribute to the expansion of this market. As the market continues to evolve, it is expected that AR Advertising will play an increasingly prominent role in the marketing strategies of brands in Philippines.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR advertising revenue, which includes pop-up advertising displayed in social media apps, gaming apps, and eCommerce apps as well as advertising that is integrated into the virtual world.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).