Market Insights Advertising & Media Advertising

In-App Advertising - France

France

Ad spending in the In-App Advertising market in France is forecasted to reach €3,330.00m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 9.20%, leading to a projected market volume of €5,171.00m by 2029.
The average ad spending per mobile internet user in the In-App Advertising market is estimated to be €52.44 in 2024.
When compared globally, China is expected to generate the highest ad spending, reaching €123.20bn in 2024.
In France, the In-App Advertising market is experiencing a shift towards personalized and interactive ad experiences to engage users effectively.

Key regions: China, Europe, United States, Asia, Germany

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Analyst Opinion

The In-App Advertising market in France is experiencing significant growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in France are driving the growth of the In-App Advertising market. French consumers are increasingly using mobile devices for various activities, such as browsing the internet, shopping, and socializing. As a result, advertisers are shifting their focus to in-app advertising to reach these consumers effectively. The convenience and ease of use of mobile apps have made them a preferred choice for many consumers, further fueling the demand for in-app advertising. Trends in the market are also contributing to the growth of the In-App Advertising market in France. Advertisers are recognizing the effectiveness of in-app advertising in reaching their target audience. In-app ads can be highly targeted based on user demographics, location, and behavior, resulting in higher engagement and conversion rates. Additionally, the rise of programmatic advertising has made it easier for advertisers to buy and sell in-app ad inventory, further driving the growth of the market. Local special circumstances in France are also playing a role in the development of the In-App Advertising market. The French government has taken steps to protect user privacy and data security, which has increased consumer trust in mobile apps and in-app advertising. This has created a favorable environment for advertisers to invest in in-app advertising and target French consumers with confidence. Furthermore, the high smartphone penetration rate in France has created a large and active user base for in-app advertising, making it an attractive market for advertisers. Underlying macroeconomic factors are also contributing to the growth of the In-App Advertising market in France. The French economy has been steadily recovering, leading to increased consumer spending and business investments. Advertisers are capitalizing on this economic growth by allocating more of their advertising budgets to in-app advertising. Furthermore, the rapid technological advancements in mobile devices and internet connectivity have made in-app advertising more accessible and affordable for businesses of all sizes. In conclusion, the In-App Advertising market in France is experiencing significant growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Advertisers are recognizing the effectiveness of in-app advertising in reaching their target audience, and the French government's focus on user privacy and data security has created a favorable environment for advertisers. With the continued growth of the French economy and advancements in technology, the In-App Advertising market in France is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.