Market Insights Advertising & Media Advertising

Audio Advertising - Denmark

Denmark

Denmark's ad spending in the Audio Advertising market is projected to reach €69.70m in 2024.
The country's largest market is Traditional Radio Advertising with a market volume of €56.07m in 2024.
In global comparison, most ad spending will be generated the United States (€17,880.00m in 2024).
The average ad spending per listener in the Traditional Radio Advertising market is projected to amount to €17.31 in 2024.
Denmark's Audio Advertising market sees a shift towards programmatic buying, enhancing targeting capabilities and maximizing ad performance in the digital landscape.

Key regions: China, France, United States, Asia, United Kingdom

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Audio Advertising market in Denmark has been experiencing significant growth in recent years. Customer preferences for audio content, combined with the rise of digital platforms and the increasing popularity of streaming services, have contributed to this development.

Customer preferences: Danish consumers have shown a strong affinity for audio content, making it a popular medium for advertising. With the rise of smartphones and other mobile devices, people are increasingly consuming audio content on the go. This trend is reflected in the growing popularity of music streaming services and podcasts in Denmark. Additionally, the Danish population has a high level of internet penetration, which further facilitates access to audio content.

Trends in the market: One of the key trends in the Audio Advertising market in Denmark is the shift towards digital platforms. Traditional radio advertising is being complemented and, in some cases, replaced by digital audio advertising. This is driven by the increasing popularity of music streaming services and podcasts, which offer targeted advertising opportunities to reach specific audiences. Advertisers are recognizing the potential of these platforms to engage with consumers in a more personalized and interactive way. Another trend in the market is the use of programmatic advertising. Programmatic audio advertising allows for automated buying and selling of ad inventory, making it more efficient and cost-effective for advertisers. This technology enables advertisers to target specific demographics, interests, and locations, resulting in a more tailored and effective advertising campaign.

Local special circumstances: Denmark has a strong public service broadcasting sector, which includes several popular radio stations. These stations have a wide reach and loyal listenership, making them attractive platforms for advertisers. Additionally, Danish consumers have a preference for local content and are more likely to engage with advertisements that are relevant to their local community.

Underlying macroeconomic factors: The Danish economy has been performing well in recent years, with steady economic growth and low unemployment rates. This has contributed to increased consumer spending power, which in turn fuels advertising investments. Advertisers are willing to invest in audio advertising to reach their target audience and capitalize on the growing popularity of audio content consumption. In conclusion, the Audio Advertising market in Denmark is experiencing growth due to customer preferences for audio content, the rise of digital platforms, and the increasing popularity of streaming services. The shift towards digital platforms and the use of programmatic advertising are key trends in the market. Local special circumstances, such as the strong public service broadcasting sector and consumer preference for local content, also contribute to the growth of the market. The underlying macroeconomic factors, including a strong economy and increased consumer spending power, further support the development of the Audio Advertising market in Denmark.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional radio advertising (broadcasting programs on terrestrial radio stations or networks) and digital audio advertising (pre- and in-stream audio ads and podcast streaming ads).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, consumer spending, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.