The Power of Gen Z: From Radicalism to Sustainable Consumption

In this webinar recording from July 20, Jack Spearman, team lead Consumer Insights, and Charlott Saggau, team lead Content Product Innovations, shared the latest insights on Gen Z's consumer behavior, especially towards sustainable products and brands.

Are Gen Z radical consumers? According to Gen Z: What brands are doing well and what brands aren't? What can brands do to reach Gen Z? Gen Z is giving older generations an impressive demonstration of what the consumption of the future may look like, while at the same time creating a generational gap in spending and consumption.

During the webinar, Jack and Charlott focused on the following topics:
• Half of Gen Z across the globe see themselves as sustainable consumers - how high is the willingness to spend more on sustainable brands and products in certain markets.
• Breaking the law as an acceptable way to protect the environment, but preferring legal actions - how differs this to the brand boycotting or canceling by e.g. baby boomers?
• Despite being poor and stressed, Gen Z is willing to spend more for sustainable products - But what requirements must be established for this to happen?

If you have any questions, don’t hesitate to reach out to

Enregistré le
20 juillet 2023
30 minutes


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