Adventure Games - South Africa

  • South Africa
  • The Adventure Games market in South Africa is projected to witness substantial growth in the coming years.
  • According to market forecasts, the total revenue in this segment is expected to reach €6.01m in 2022.
  • This represents a significant opportunity for the gaming industry in the country.
  • Furthermore, the Adventure Games market is anticipated to demonstrate a steady annual growth rate of 7.05% from 2022 to 2027, resulting in a projected market volume of €8.11m by the end of the forecast period.
  • This positive growth trajectory indicates a promising future for the Adventure Games market sector in South Africa.
  • When examining the revenue breakdown within the Adventure Games market, in-app purchases (IAP) are projected to play a significant role.
  • It is estimated that IAP revenue will reach €4.03m in 2022, showcasing the strong engagement of users within these games.
  • Paid app revenue is also expected to contribute to the overall market performance, with projections indicating a figure of €1.22m in 2022.
  • This suggests that a portion of users are willing to invest in premium content within the Adventure Games market.
  • Additionally, advertising revenue within the Adventure Games market is projected to reach €0.77m in 2022.
  • This signifies the potential for brands and advertisers to target the engaged audience within these games, capitalizing on their popularity.
  • The number of downloads in the Adventure Games market is estimated to reach 35.24m downloads in 2022.
  • This high download volume indicates the significant interest and demand for these games among South_African consumers.
  • Currently, the average revenue per download is expected to amount to €0.17, indicating the monetization potential of the Adventure Games market in South Africa.
  • When comparing the Adventure Games market globally, it is noteworthy that in China generates the highest revenue in this segment.
  • It is projected that in China will reach a staggering revenue figure of €4,356.00m in 2022.
  • This showcases the immense size and popularity of the Adventure Games market in the Chinese market.
  • Overall, the Adventure Games market in South Africa presents a lucrative opportunity for developers, publishers, and advertisers, with promising revenue projections and a growing user base.

Key regions: Europe, India, Japan, Germany, South Korea

Comparaison de régions

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Vue d’ensemble

  • Revenue
  • Market Shares
  • Downloads
  • Users
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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