Business - South Africa

  • South Africa
  • In South Africa, the projected total revenue in the Business market for 2022 is estimated to be €9.60m.
  • This represents a substantial growth potential for the country's business sector.
  • Moving forward, the market is expected to experience a steady annual growth rate of 11.40% (CAGR 2022-2027), resulting in a projected market volume of €15.07m by 2027.
  • Within the Business market, in-app purchase (IAP) revenue is projected to reach €8.17m in 2022.
  • This indicates a strong demand for digital products and services in South Africa's business landscape.
  • Additionally, paid app revenue is projected to reach €0.43m in 2022, showcasing the willingness of businesses to invest in specialized applications.
  • Advertising revenue in the Business market is also expected to contribute significantly, with a projected amount of €1.00m in 2022.
  • This suggests that businesses in South Africa recognize the value of advertising as a means to reach their target audience effectively.
  • Furthermore, the number of downloads in the Business market is projected to reach 18.99m downloads in 2022.
  • This highlights the growing digital engagement and adoption of business-related applications among users in South Africa.
  • Currently, the average revenue per download in the Business market is expected to amount to €0.51.
  • This metric provides insights into the profitability and monetization strategies employed by businesses in South Africa to maximize their revenue.
  • In a global comparison, it is noteworthy that in China generates the highest revenue in the Business market, with a projected amount of €943.80m in 2022.
  • This indicates the dominance of the US market and underscores the potential for growth and development in South Africa's business sector.

Key regions: Asia, United States, Europe, China, India

Comparaison de régions

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Vue d’ensemble

  • Revenue
  • Market Shares
  • Downloads
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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