SMS Advertising - Ireland

  • Ireland
  • Ad spending in the SMS Advertising market in Ireland is forecasted to reach €1.30m in 2024.
  • The market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 0.31%, leading to a projected market volume of €1.32m by 2029.
  • When compared globally, the United States will generate the highest ad spending (€287.80m in 2024).
  • The average ad spending per capita in the SMS Advertising market is estimated to be €0.26 in 2024 in Ireland.
  • Ireland's SMS Advertising market is on the rise, with businesses leveraging targeted campaigns to reach consumers effectively and efficiently.

Key regions: India, Germany, China, United Kingdom, Australia

 
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Analyst Opinion

The SMS Advertising market in Ireland is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trend. Customer preferences in Ireland are shifting towards mobile advertising, particularly SMS advertising. With the increasing use of smartphones and the convenience of SMS messaging, consumers are more receptive to receiving promotional messages on their mobile devices. This preference for SMS advertising is driven by the immediacy and personalization that it offers, allowing businesses to reach their target audience in a more direct and personalized manner. Trends in the market further support the growth of SMS advertising in Ireland. As more businesses recognize the effectiveness of SMS advertising in reaching their target audience, they are allocating a larger portion of their marketing budgets to this channel. This increased investment in SMS advertising is driving the development of innovative and engaging campaigns, creating a more competitive landscape in the market. Additionally, advancements in technology have made it easier for businesses to manage and track the success of their SMS advertising campaigns, further fueling its growth. Local special circumstances in Ireland also contribute to the development of the SMS Advertising market. Ireland has a high mobile penetration rate, with a large percentage of the population owning smartphones. This widespread use of mobile devices creates a fertile ground for SMS advertising, as businesses can easily reach a large audience through this channel. Furthermore, Ireland has a strong small and medium-sized business sector, which often relies on cost-effective marketing strategies. SMS advertising provides an affordable and efficient way for these businesses to promote their products or services to a targeted audience. Underlying macroeconomic factors also play a role in the development of the SMS Advertising market in Ireland. The country's strong economic growth and stable business environment have attracted investment from both domestic and international companies. As businesses expand their operations in Ireland, they are looking for effective ways to reach their target audience and drive sales. SMS advertising offers a cost-effective and measurable marketing solution, making it an attractive option for businesses operating in the country. In conclusion, the SMS Advertising market in Ireland is experiencing growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The shift towards mobile advertising, advancements in technology, high mobile penetration rate, and strong economic growth all contribute to the positive trajectory of the market. As businesses continue to recognize the benefits of SMS advertising, the market is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.

Vue d’ensemble

  • Ad Spending
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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