E-mail Advertising - Ireland

  • Ireland
  • Ad spending in the E-mail Advertising market in Ireland is forecasted to reach €23.26m in 2024.
  • The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 2.42%, leading to a projected market volume of €26.22m by 2029.
  • When compared globally, the United States is expected to generate the highest ad spending (€3,149.00m in 2024).
  • The average ad spending per internet user in the E-mail Advertising market in Ireland is projected to be €4.78 in 2024.
  • Ireland's E-mail Advertising market is experiencing a shift towards personalized, data-driven campaigns to enhance engagement and drive conversions in the digital advertising landscape.

Key regions: Japan, Germany, United States, Europe, Asia

Comparaison de régions

Analyst Opinion

The Email Advertising market in Ireland has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing importance of digital marketing.

Customer preferences:
Customers in Ireland are increasingly turning to digital channels for their advertising needs, and email advertising offers a cost-effective and targeted way to reach a large audience. With the rise of smartphones and the increasing use of email as a primary form of communication, customers are more likely to engage with email advertisements compared to traditional forms of advertising such as print or television. Additionally, email advertising allows for personalized and interactive content, which can further enhance customer engagement and drive conversions.

Trends in the market:
One of the key trends in the Email Advertising market in Ireland is the adoption of automated email marketing platforms. These platforms allow businesses to create and send targeted email campaigns based on customer behavior and preferences. By leveraging data analytics and automation, businesses can optimize their email marketing efforts and deliver personalized content to their customers. This trend is driven by the need for businesses to streamline their marketing processes and improve the efficiency of their campaigns. Another trend in the market is the increasing use of email advertising for lead generation and customer acquisition. Businesses are recognizing the value of email as a tool for capturing customer information and building a database of potential leads. By offering incentives such as discounts or exclusive content, businesses can encourage customers to sign up for their email newsletters and provide their contact information. This allows businesses to nurture leads and convert them into paying customers over time.

Local special circumstances:
Ireland has a strong digital infrastructure and a high internet penetration rate, which makes it an ideal market for email advertising. The country also has a highly educated population, which is more likely to engage with digital advertising and respond to targeted email campaigns. Additionally, Ireland has a vibrant startup ecosystem and a growing number of small and medium-sized enterprises (SMEs), which are increasingly leveraging email advertising to reach their target audience and compete with larger companies.

Underlying macroeconomic factors:
The strong growth in the Email Advertising market in Ireland is also influenced by underlying macroeconomic factors. Ireland has experienced steady economic growth in recent years, which has resulted in increased consumer spending and business investment. This has created a favorable environment for businesses to invest in digital marketing and allocate more resources to email advertising. Additionally, the COVID-19 pandemic has accelerated the shift towards digital channels, as businesses seek to reach customers who are spending more time online and reduce their reliance on traditional forms of advertising. In conclusion, the Email Advertising market in Ireland is experiencing significant growth due to changing customer preferences, the adoption of automated email marketing platforms, and the increasing use of email advertising for lead generation and customer acquisition. The country's strong digital infrastructure, high internet penetration rate, and growing SME sector are also contributing to the market's development. Furthermore, underlying macroeconomic factors such as economic growth and the impact of the COVID-19 pandemic are driving businesses to invest more in digital marketing, including email advertising.


Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.

Vue d’ensemble

  • Ad Spending
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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