Search Advertising - Ireland

  • Ireland
  • Ad spending in the Search Advertising market in Ireland is forecasted to reach €389.50m in 2024.
  • The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 5.86%, leading to a projected market volume of €517.70m by 2029.
  • When compared globally, the United States is expected to account for the highest ad spending (€123.10bn in 2024).
  • Within the Search Advertising market, 40.52% of total ad spending is estimated to come from mobile in 2029.
  • The average ad spending per internet user in the Search Advertising market in Ireland is projected to be €80.02 in 2024.
  • Ireland's Search Advertising market is experiencing a surge in digital ad spending, reflecting a shift towards online platforms for targeted marketing strategies.

Key regions: Australia, Japan, United States, Europe, Asia

Comparaison de régions

Analyst Opinion

The Search Advertising market in Ireland has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences have played a crucial role in driving the growth of the Search Advertising market in Ireland. With the increasing popularity of online shopping and digital services, consumers are relying more on search engines to find the products and services they need. This has created a high demand for search advertising, as businesses strive to reach these potential customers at the moment of their search. Trends in the market have also contributed to the growth of Search Advertising in Ireland. One notable trend is the shift towards mobile advertising. With the widespread use of smartphones and tablets, people are accessing the internet on their mobile devices more than ever before. This has led businesses to invest in mobile search advertising to target consumers on the go and capture their attention in a highly competitive market. Another trend in the Search Advertising market in Ireland is the increasing adoption of programmatic advertising. Programmatic advertising allows businesses to automate the buying and placement of ads, optimizing their campaigns in real-time. This trend has not only improved the efficiency and effectiveness of search advertising but has also attracted businesses to invest more in this form of advertising. Local special circumstances have also contributed to the growth of the Search Advertising market in Ireland. As a small country with a highly educated population, Ireland has become a hub for technology companies and startups. This has created a vibrant digital ecosystem, attracting businesses to invest in search advertising to reach the tech-savvy Irish consumers. Underlying macroeconomic factors have also played a role in the development of the Search Advertising market in Ireland. The country's strong economic growth, coupled with low unemployment rates, has increased consumer spending power. This has created a favorable environment for businesses to invest in advertising and capture the attention of the Irish consumers. In conclusion, the Search Advertising market in Ireland has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. With the increasing reliance on search engines, the shift towards mobile advertising, the adoption of programmatic advertising, the vibrant digital ecosystem, and the favorable macroeconomic conditions, the Search Advertising market in Ireland is expected to continue its growth trajectory in the coming years.


Data coverage:

Data encompasses enterprises (B2B). Figures are based on search advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers search advertising that is displayed on search result pages or next to organic search results.

Modeling approach:

A combined top-down and bottom-up approach determines the market size. Starting with the top-down approach, we calculate global search advertising by aggregating advertising revenues from key players (Alphabet (Google), Microsoft (Bing), Baidu, Amazon, Alibaba, etc.). Followed by the bottom-up approach, we justify global, country, and region results using web traffic and the number of app downloads. Lastly, we distribute the results to each country individually with relevant indicators such as GDP, internet users, and digital consumer spending by country.


We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

Vue d’ensemble

  • Ad Spending
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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