Market Insights Advertising & Media Advertising

Cinema Advertising - Ireland

Ireland

In Ireland, ad spending in the Cinema Advertising market is projected to reach €4.53m in 2024.
Ad spending in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 5.25%, leading to a projected market volume of €5.85m by 2029.
While a projected market volume of €882.80m in 2024 indicates that most revenue will be generated the United States, the dynamics of the Cinema Advertising market in Ireland remain noteworthy.
The number of viewers in the Cinema Advertising market in Ireland is expected to amount to 1.8m users by 2029.
The average ad spending per viewer in the Cinema Advertising market in Ireland is projected to amount to €2.72 in 2024.
In Ireland, cinema advertising is experiencing a resurgence as brands seek immersive experiences to connect with audiences in an increasingly digital landscape.

Key regions: United Kingdom, Japan, United States, Europe, Germany

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Analyst Opinion

The Cinema Advertising market in Ireland is experiencing significant growth and development in recent years.

Customer preferences: Customers in Ireland have shown a growing interest in cinema advertising due to its unique and immersive nature. Unlike other forms of advertising, cinema ads provide a captive audience in a darkened theater, where viewers are more likely to pay attention to the advertisements. Additionally, the large screen and high-quality audio in cinemas create a memorable and impactful advertising experience for consumers.

Trends in the market: One of the key trends in the cinema advertising market in Ireland is the increasing use of digital technology. Digital cinema screens are becoming more prevalent, allowing for more dynamic and interactive advertising content. Advertisers can now incorporate motion graphics, 3D effects, and even virtual reality experiences into their cinema ads, enhancing the overall viewer experience. This trend is driven by advancements in technology and the desire to create more engaging and memorable advertisements. Another trend in the market is the growing popularity of targeted advertising. Advertisers are now able to target specific audience segments based on demographic data, such as age, gender, and location. This allows for more personalized and relevant advertising messages, increasing the effectiveness of cinema ads. Additionally, the use of data analytics and artificial intelligence enables advertisers to measure the impact and ROI of their cinema advertising campaigns more accurately.

Local special circumstances: Ireland has a strong cinema culture, with a high number of cinema-goers compared to other countries. The Irish population has a strong affinity for film and regularly attends movie screenings, creating a prime opportunity for advertisers to reach a large and engaged audience. Furthermore, Ireland has a vibrant film industry, with several internationally renowned film festivals and production companies. This creates a unique environment where cinema advertising can leverage the country's rich cinematic heritage and engage with a culturally aware audience.

Underlying macroeconomic factors: The growth of the cinema advertising market in Ireland is also influenced by favorable macroeconomic factors. The Irish economy has been experiencing steady growth in recent years, leading to increased consumer spending and confidence. This economic stability provides advertisers with a conducive environment to invest in cinema advertising and reach a receptive audience. Additionally, Ireland's strong tourism industry attracts a significant number of international visitors, further expanding the potential reach of cinema ads. In conclusion, the Cinema Advertising market in Ireland is developing due to customer preferences for immersive and impactful advertising experiences, as well as the adoption of digital technology and targeted advertising. The unique cinema culture and strong macroeconomic factors in Ireland contribute to the growth and success of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.