Market Insights Advertising & Media Advertising

Digital Classifieds - Ireland

Ireland

Ad spending in the Digital Classifieds market in Ireland is forecasted to reach €44.79m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 0.53%, leading to a projected market volume of €45.99m by 2029.
When compared globally, the majority of ad spending will originate from China (€7,104.00m in 2024).
The average ad spending per internet user in the Real Estate classifieds market is estimated to be €2.58 in 2024.
Within the Digital Classifieds market, 40% of total ad spending is expected to be generated through mobile in 2029.
Ireland's digital classifieds market is experiencing a surge in user engagement, driven by innovative platforms and targeted advertising strategies.

Key regions: Japan, Australia, Europe, India, Germany

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Analyst Opinion

The Digital Classifieds market in Ireland is experiencing significant growth and development. Customer preferences have shifted towards online platforms for buying and selling goods and services, driving the expansion of this market.

Customer preferences: In Ireland, consumers have increasingly turned to digital classifieds platforms to find and purchase products and services. The convenience and ease of use offered by online platforms have made them a preferred choice for both buyers and sellers. Additionally, the ability to access a wide range of products and services from the comfort of their own homes has further fueled the popularity of digital classifieds in Ireland.

Trends in the market: One of the key trends in the Digital Classifieds market in Ireland is the rise of specialized platforms catering to specific niches. These platforms focus on specific categories such as real estate, jobs, or automobiles, providing users with a more targeted and efficient experience. This trend reflects the growing demand for more tailored and specialized services in the digital classifieds space. Another trend in the market is the increasing adoption of mobile devices for accessing digital classifieds platforms. Ireland has a high smartphone penetration rate, and consumers are increasingly using their mobile devices to browse and purchase products and services. This shift towards mobile usage has led to the development of mobile-optimized platforms and the integration of features such as location-based search and push notifications, enhancing the overall user experience.

Local special circumstances: Ireland's relatively small population and close-knit communities have contributed to the growth of digital classifieds platforms. These platforms provide a convenient way for individuals to connect and trade with others in their local area. This localized aspect of the market has fostered trust and familiarity among users, further driving the adoption of digital classifieds in Ireland.

Underlying macroeconomic factors: The strong economic growth and stability in Ireland have also played a role in the development of the Digital Classifieds market. As the economy continues to thrive, consumers have more disposable income to spend on goods and services, leading to increased demand in the digital classifieds space. Additionally, the high internet penetration rate in Ireland and the widespread use of online payment methods have created a favorable environment for the growth of digital classifieds platforms. Overall, the Digital Classifieds market in Ireland is experiencing significant growth driven by customer preferences for online platforms, the rise of specialized platforms, the increasing adoption of mobile devices, local special circumstances, and strong macroeconomic factors. As these trends continue to evolve, the market is expected to further expand and diversify, providing even more opportunities for buyers and sellers in Ireland.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.