Market Insights Advertising & Media Advertising

Digital Banner Advertising - Ireland

Ireland

Ad spending in the Digital Banner Advertising market in Ireland is forecasted to reach €390.70m in 2024.
The annual growth rate (CAGR 2024-2029) is expected to be 5.63%, leading to a projected market volume of €513.70m by 2029.
When compared globally, the majority of ad spending is anticipated to come from the United States (€62,240.00m in 2024).
The average ad spending per internet user in the Digital Banner Advertising market is projected to be €80.27 in 2024.
By 2029, 59% of total ad spending in the Digital Banner Advertising market in Ireland will be generated through mobile.
Amid Ireland's tech-savvy population, digital banner advertising is thriving, with companies leveraging innovative strategies to capture consumer attention in the competitive market.

Key regions: India, China, Europe, Japan, United States

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Analyst Opinion

The Digital Banner Advertising market in Ireland has been experiencing significant growth in recent years.

Customer preferences: Irish consumers have shown a strong preference for digital advertising, particularly in the form of banner ads. This can be attributed to the increasing use of smartphones and other mobile devices, which has made it easier for consumers to access online content and interact with digital advertisements. Additionally, the younger demographic in Ireland, who are more tech-savvy and spend a significant amount of time online, are particularly receptive to digital banner advertising.

Trends in the market: One of the key trends in the Digital Banner Advertising market in Ireland is the shift towards programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad space, making it more efficient and cost-effective. This trend has been driven by advancements in technology and data analytics, which have made it easier for advertisers to target specific audiences and measure the effectiveness of their campaigns. Another trend in the market is the increasing use of interactive banner ads. These ads not only grab the attention of consumers but also provide them with an interactive experience, such as playing a game or taking a quiz. This type of advertising has proven to be more engaging and effective in capturing the attention of consumers, leading to higher click-through rates and conversions.

Local special circumstances: Ireland has a highly competitive digital advertising market, with many local and international players vying for a share of the market. This has led to increased innovation and creativity in the design and delivery of digital banner ads. Advertisers in Ireland are constantly looking for new ways to stand out from the crowd and capture the attention of consumers.

Underlying macroeconomic factors: The strong growth in the Digital Banner Advertising market in Ireland can also be attributed to the overall growth of the Irish economy. Ireland has experienced strong economic growth in recent years, which has resulted in increased consumer spending and investment in advertising. This has created a favorable environment for the digital advertising industry to thrive. In conclusion, the Digital Banner Advertising market in Ireland is growing rapidly due to customer preferences for digital advertising, the adoption of programmatic advertising, the use of interactive banner ads, and the overall growth of the Irish economy. Advertisers in Ireland are constantly innovating and finding new ways to engage with consumers in this highly competitive market.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.