Market Insights Digital eServices Online Gambling

Online Lottery - D-A-CH

D-A-CH

Revenue in the Online Lottery market is projected to reach €1.91bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.32%, resulting in a projected market volume of €2.35bn by 2028.
In the Online Lottery market, the number of users is expected to amount to 2.0m users by 2028.
User penetration will be 0.00 in 2024 and is expected to hit 0.00 by 2028.
The average revenue per user (ARPU) is expected to amount to €1.16k.
In global comparison, most revenue will be generated in the United States (€5,250.00m in 2024).
With a projected rate of 0, the user penetration in the Online Lottery market is highest 0.

Key regions: Asia, Japan, South Korea, United States, Europe

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Online Lottery market in D-A-CH, consisting of Germany, Austria, and Switzerland, is experiencing significant growth and development.

Customer preferences: Customers in the D-A-CH region have shown a growing interest in online lottery platforms due to the convenience and accessibility they offer. Online lottery allows customers to participate in various games and purchase tickets from the comfort of their own homes, eliminating the need to visit physical lottery retailers. Additionally, online platforms often provide a wider range of lottery options, including international games, which appeals to customers seeking more variety and excitement.

Trends in the market: One major trend in the D-A-CH online lottery market is the increasing popularity of mobile lottery applications. With the widespread use of smartphones, customers are now able to access lottery platforms anytime and anywhere. Mobile applications offer a seamless and user-friendly experience, allowing customers to easily browse and purchase tickets with just a few taps on their screens. This trend is expected to continue as mobile usage continues to rise in the region. Another trend in the market is the emergence of innovative lottery concepts. Online lottery platforms are constantly introducing new games and features to attract and retain customers. These concepts often incorporate interactive elements and unique gameplay, enhancing the overall entertainment value of the lottery experience. For example, some platforms offer social features that allow customers to play with friends or join virtual communities, creating a sense of camaraderie and competition.

Local special circumstances: In Germany, the online lottery market is regulated by the state, with each state having its own lottery operator. This has resulted in a fragmented market, with different regulations and offerings across the country. However, recent legislative changes have allowed for the introduction of private online lottery operators, which has increased competition and choice for customers. In Austria, the online lottery market is dominated by the state-owned operator, Österreichische Lotterien. This monopoly has limited the options available to customers, but recent discussions have been initiated to potentially open up the market to private operators, which could lead to increased competition and innovation. In Switzerland, the online lottery market is relatively new, as online gambling was only legalized in 2019. This has created opportunities for both domestic and international operators to enter the market and cater to Swiss customers. The introduction of online lottery has been well-received, and the market is expected to grow rapidly in the coming years.

Underlying macroeconomic factors: The growth of the online lottery market in the D-A-CH region can be attributed to several underlying macroeconomic factors. Firstly, the increasing internet penetration and smartphone usage in the region have made online lottery more accessible to a larger population. Secondly, the rising disposable income and consumer spending power in the D-A-CH countries have contributed to the demand for entertainment and leisure activities, including online lottery. Lastly, the shift towards digitalization in various industries, including the gambling sector, has created a favorable environment for the growth of online lottery platforms. In conclusion, the Online Lottery market in D-A-CH is experiencing growth and development driven by customer preferences for convenience and accessibility, as well as the emergence of innovative concepts. Local special circumstances, such as regulatory changes and discussions, are also influencing the market dynamics in each country. Underlying macroeconomic factors, including internet penetration, disposable income, and digitalization, are further fueling the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.