Event Tickets - D-A-CH

D-A-CH

Revenue in the Event Tickets market is projected to reach €3.70bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.84%, resulting in a projected market volume of €3.98bn by 2028.
The Music Events market has a projected market volume of €2.11bn in 2024.
In global comparison, most revenue will be generated in the United States (€33,150.00m in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to €151.30 in 2024.
In the Event Tickets market, the number of users is expected to amount to 24.8m users by 2028.
User penetration in the Event Tickets market will be at 0.00 in 2024.

Key regions: Germany, India, China, Europe, Japan

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Event Tickets market in D-A-CH has experienced significant growth in recent years, driven by changing customer preferences and the rise of online ticketing platforms.

Customer preferences: Customers in D-A-CH are increasingly seeking convenience and flexibility when purchasing event tickets. The ability to browse and purchase tickets online has become a preferred method for many, as it allows for easy comparison of prices and seating options. Furthermore, the rise of mobile ticketing has provided customers with the ability to access their tickets directly on their smartphones, eliminating the need for physical tickets. This shift towards online and mobile ticketing has led to increased competition among ticketing platforms, as customers have more options to choose from.

Trends in the market: One major trend in the Event Tickets market in D-A-CH is the increasing popularity of live music concerts. Music festivals and concerts have become a significant part of the cultural scene in the region, attracting both local and international artists. This trend has led to a surge in demand for concert tickets, with customers willing to pay a premium for the opportunity to see their favorite artists perform live. As a result, ticket prices for popular concerts have been on the rise. Another trend in the market is the growing demand for sports event tickets. Sports, particularly football, hold a special place in the hearts of people in D-A-CH. The region is known for its passionate sports fans, who are willing to travel long distances and pay high prices to watch their favorite teams compete. This demand has led to increased ticket sales for sports events, with stadiums regularly selling out for important matches. Furthermore, the rise of e-sports has also contributed to the growth of the sports ticketing market, as fans are eager to attend live e-sports tournaments.

Local special circumstances: One unique aspect of the Event Tickets market in D-A-CH is the strong presence of local ticketing platforms. While international platforms such as Ticketmaster and Eventbrite are popular, there are also several homegrown platforms that cater specifically to the D-A-CH market. These local platforms often have partnerships with regional event organizers and venues, giving them access to exclusive ticket inventory. This has created a competitive landscape in the market, with both international and local platforms vying for customers.

Underlying macroeconomic factors: The strong economy in D-A-CH has also contributed to the growth of the Event Tickets market. With high levels of disposable income and a strong cultural affinity for events, customers in the region are willing to spend money on tickets. Additionally, the region's stable political environment and high standard of living make it an attractive destination for international artists and event organizers, further driving ticket sales. In conclusion, the Event Tickets market in D-A-CH is experiencing growth due to changing customer preferences, including the shift towards online and mobile ticketing. The market is also influenced by trends such as the popularity of live music concerts and sports events. Local ticketing platforms and the strong economy in the region are additional factors contributing to the market's development.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.