Online Gambling - D-A-CH

D-A-CH

Revenue in the Online Gambling market is projected to reach €7.06bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.30%, resulting in a projected market volume of €8.68bn by 2028.
The Online Sports Betting market has a projected market volume of €2.62bn in 2024.
In global comparison, most revenue will be generated in the United States (€21,060.00m in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to €0.69k in 2024.
In the Online Gambling market, the number of users is expected to amount to 12.2m users by 2028.
User penetration in the Online Gambling market will be at 0.00 in 2024.

Key regions: United States, Asia, Japan, Germany, South Korea

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Online Gambling market in D-A-CH, which includes Germany, Austria, and Switzerland, is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to the expansion of the industry in this region.

Customer preferences: Customers in D-A-CH are increasingly turning to online gambling platforms for their entertainment and potential winnings. The convenience of accessing these platforms from the comfort of their own homes, as well as the wide variety of games and betting options available, are major factors driving the popularity of online gambling in the region. Additionally, the rise of mobile gambling apps has made it even easier for customers to engage in online gambling on the go.

Trends in the market: One of the key trends in the Online Gambling market in D-A-CH is the increasing popularity of sports betting. With a strong sports culture in the region, customers are actively participating in betting on various sports events, such as football, tennis, and ice hockey. The availability of live betting options, where customers can place bets during the course of a game, has further fueled the growth of sports betting in D-A-CH. Another trend in the market is the emergence of online casinos offering a wide range of casino games, including slots, poker, and roulette. These online casinos provide a virtual gaming experience that replicates the excitement and thrill of a traditional casino, attracting a large number of customers who enjoy playing casino games.

Local special circumstances: In Germany, the regulatory environment for online gambling has been a major factor in shaping the market. The introduction of the Interstate Treaty on Gambling in 2012 imposed strict regulations on online gambling operators, limiting the number of licenses available and prohibiting certain types of games. However, recent changes in legislation have opened up the market to new operators, leading to increased competition and innovation. In Austria, the state-owned company Casinos Austria has a monopoly on land-based casinos, which has had a significant impact on the online gambling market. While online gambling is legal in Austria, the monopoly has limited the growth of the online sector. However, the increasing popularity of online gambling platforms is challenging the monopoly and driving the demand for more options in the market. Switzerland has a unique situation in the Online Gambling market, as the country only recently legalized online gambling in 2019. Prior to this, online gambling was largely unregulated, leading to a proliferation of unlicensed operators. The introduction of the new gambling law has created a regulated market, allowing licensed operators to offer their services legally. This has resulted in increased consumer protection and a more secure online gambling environment.

Underlying macroeconomic factors: The strong economies of Germany, Austria, and Switzerland provide a solid foundation for the growth of the Online Gambling market in D-A-CH. With high disposable incomes and a culture of leisure and entertainment, customers in the region are willing to spend on online gambling as a form of entertainment. Additionally, the increasing penetration of internet and mobile devices has made online gambling more accessible to a larger audience, further driving the growth of the market. In conclusion, the Online Gambling market in D-A-CH is experiencing growth and development due to customer preferences for convenience and variety, the popularity of sports betting and online casinos, local special circumstances such as regulatory changes and market monopolies, and the underlying macroeconomic factors of strong economies and increased internet penetration.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.