Music Events - D-A-CH

  • D-A-CH
  • Revenue in the Music Events market is projected to reach €2.11bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.96%, resulting in a projected market volume of €2.28bn by 2028.
  • In the Music Events market, the number of users is expected to amount to 14.9m users by 2028.
  • User penetration will be 0.00 in 2024 and is expected to hit 0.00 by 2028.
  • The average revenue per user (ARPU) is expected to amount to €143.10.
  • In global comparison, most revenue will be generated in the United States (€15,520.00m in 2024).
  • With a projected rate of 0, the user penetration in the Music Events market is highest 0.

Key regions: India, Japan, Europe, China, Asia

 
Marché
 
Région
 
Comparaison de régions
 
Monnaie
 

Analyst Opinion

The Music Events market in D-A-CH has experienced significant growth over the past few years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences have played a crucial role in shaping the development of the Music Events market in D-A-CH. With the rise of digital platforms and streaming services, consumers now have access to a wide variety of music at their fingertips. However, there is still a strong demand for live music experiences. Many people enjoy the excitement and energy of attending a live concert or festival, which cannot be replicated through digital means. This preference for live music has contributed to the growth of the Music Events market in D-A-CH. Trends in the market have also had a significant impact on its development. One notable trend is the increasing popularity of music festivals. Music festivals offer a unique experience, bringing together multiple artists and genres in one location. They provide attendees with the opportunity to discover new music, connect with like-minded individuals, and create lasting memories. This trend has led to the emergence of new festivals in D-A-CH, attracting both domestic and international attendees. Local special circumstances have further influenced the Music Events market in D-A-CH. Each country within the region has its own unique music culture and traditions, which have shaped the types of events that are popular. For example, Germany is known for its vibrant electronic music scene, with festivals like "Love Parade" and "Nature One" attracting thousands of electronic music enthusiasts. Switzerland, on the other hand, has a strong tradition of classical music and hosts renowned music festivals such as the Lucerne Festival. These local special circumstances have contributed to the diversity and richness of the Music Events market in D-A-CH. Underlying macroeconomic factors have also played a role in the development of the Music Events market in D-A-CH. The overall economic growth in the region has led to increased disposable income and consumer spending. As a result, people have more money to spend on leisure activities, including attending music events. Additionally, the tourism industry in D-A-CH has been thriving, attracting visitors from all over the world. Many tourists are interested in experiencing the local music scene and attending music events, which has further boosted the market. In conclusion, the Music Events market in D-A-CH has experienced significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for live music experiences, the popularity of music festivals, the unique music cultures in each country, and the overall economic growth in the region have all contributed to the development of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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