Online Doctor Consultations - D-A-CH

D-A-CH

The Online Doctor Consultations market in the D-A-CH region is expected to reach a projected revenue of €1.00bn in 2024.
This market segment is projected to exhibit an annual growth rate (CAGR 2024-2028) of 4.00%, resulting in a projected market volume of €1.17bn by 2028.
The user penetration rate is anticipated to be 2.58% in 2024 and is expected to increase to 2.75% by 2028.
The average revenue per user (ARPU) is estimated to be €0.38k.
In comparison to other countries, in the United States is predicted to generate the highest revenue in the Online Doctor Consultations market, amounting to €4,628.00m in 2024.
In Germany, the demand for online doctor consultations is rapidly growing due to the convenience and accessibility it provides to patients.

Key regions: France, Europe, India, United States, United Kingdom

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Online Doctor Consultations market in D-A-CH is experiencing significant growth and evolution, driven by changing customer preferences, technological advancements, and the increasing need for convenient and accessible healthcare services.

Customer preferences: Customers in the D-A-CH region are increasingly valuing convenience and efficiency in accessing healthcare services. The demand for online doctor consultations, digital fitness and well-being solutions, and digital treatment and care options is on the rise as individuals seek more flexible and time-saving alternatives to traditional healthcare services. The ability to consult with healthcare professionals remotely, access personalized fitness plans, and receive treatment recommendations digitally aligns with the preferences of modern consumers in D-A-CH.

Trends in the market: In Germany, there is a growing trend towards telemedicine and online doctor consultations, driven by the need to improve healthcare access in rural areas and enhance overall efficiency in the healthcare system. Patients are increasingly turning to digital platforms to seek medical advice, receive prescriptions, and monitor their health conditions remotely. The digital fitness and well-being sector is also expanding rapidly in Austria, with a surge in the adoption of fitness apps, virtual workout classes, and wellness programs. In Switzerland, the digital treatment and care market is witnessing advancements in remote patient monitoring, digital therapeutics, and virtual healthcare solutions, catering to the evolving needs of both patients and healthcare providers.

Local special circumstances: Germany's well-established healthcare system and strong regulatory framework have paved the way for the rapid growth of online doctor consultations and digital healthcare services. The country's large population and diverse healthcare needs make it a key market for digital health innovations. In Austria, the increasing focus on preventive healthcare and wellness initiatives is driving the demand for digital fitness and well-being solutions. The country's high standard of living and emphasis on work-life balance contribute to the popularity of digital wellness platforms. Switzerland's reputation for innovation and quality healthcare services has created a favorable environment for the development of digital treatment and care technologies. The country's affluent population and advanced healthcare infrastructure support the adoption of digital health solutions.

Underlying macroeconomic factors: The D-A-CH region's strong economy, high digital literacy rates, and well-developed healthcare systems are key macroeconomic factors driving the growth of the Online Doctor Consultations market. The increasing penetration of smartphones and internet connectivity, coupled with a growing aging population and rising healthcare costs, are further fueling the demand for digital health solutions in the region. Government initiatives to promote telemedicine, digital health innovation, and remote patient care also play a significant role in shaping the market landscape in D-A-CH.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.